The overarching strategy is so much more important than a landing page. If you’re not thinking through your customer and digging into, “What are they really looking for and how am I going to deliver value to them?” which has… the “you” part of it is so secondary, it’s really all about them, and how do you learn more about them, and what they truly want.
Landing pages are a critical part of the digital advertising process. The right landing page will quickly and effectively communicate to your potential customer the pain point they’re facing, how your company alleviates that pain point, and what action to take next. That can be easier said than done, however.
In this Inside Expert session, direct marketing guru Jimmy Ellis puts his decades of marketing experience in action as he breaks down a REAL landing page that’s currently live. Shows what they’re doing right, where they can improve, and what you can learn from their example.