Can’t-Miss Tips For Retargeting During the Holiday Season

October 16, 2019

It’s the fourth quarter, which means the holiday season is upon us and it’s a good time to review your remarketing and retargeting campaigns to make sure they’re ready.

Tag Your Site Now – If you’re new to SharpSpring Ads, install your Site Tracking Tag ASAP so you can have several days’ worth of audience ready to go on November 1.  If you can, run some campaigns in October to get an early start with less competition.

Increase Budget – There’s more competition this time of year than at any other time, so take a moment to review your bid settings to make sure they’re optimized.  If any of your campaigns are limited by their budget, you will likely want to increase them. Check your Google Analytics to see the usual amount your traffic increases during Q4 and raise your budgets by that amount.

Add Holiday-Themed Creative – If it’s appropriate, make sure your ads reflect holiday sales and specials.  If you’re not a seasonal business, it’s still a good time to look at a quarterly creative refresh.

Get On The Phone – Use cross-device retargeting to follow people to their devices so after browsing your site on a desktop during the day, they can make the purchase from their couch in the evening while watching “It’s a Wonderful Life.” Learn how it works.

Double Check Your Targeting – Make sure your ads are only seen in places you can ship to.  In SharpSpring Ads, that’s a quick review of your Geo-Targeting settings in each campaign. 

Facebook Dynamic Remarketing – Newly redesigned, this helps you show specific products to your shoppers on the planet’s favorite social network.  Recall that SharpSpring Ads also helps you place ads in Messenger, Instagram, and Marketplace.

Shopify Integration – If you’re a Shopify merchant, our newly redesigned integration will have you running retargeting campaigns in no time. Learn about it here.

New Year, New You – Don’t shut it all down on December 31.  A lot of people receive gift cards for the holidays, so you can be there when they’re shopping for anything Santa forgot. Remember to update your creative so that it’s no longer referencing a coming holiday.

Have a wonderful holiday season and please contact us if we can assist: success (at)

-The SharpSpring Ads Team

Photo: Pexels.

Kathleen Davis

Kathleen Davis

Marketing Manager - SharpSpring Ads: Kathleen is an enthusiastic marketer experienced in marketing automation, campaign management, and digital analytics. She's previously worked on direct mail campaigns, spear-headed lead generation efforts, and managed the marketing intern program at SharpSpring.
Post categories: Articles
Post tagged with: christmas advertising, display retargeting, holiday retargeting campaign, Mobile Retargeting, retargeting

Resource Categories

Want to get the latest in online advertising original research?

Web Retargeting

Retarget lost customers across all major display exchanges with ease.

Facebook Retargeting

The easiest way to retarget lost customers across Facebook.

Shopify Retargeting

Set up dynamic retargeting for your Shopify store in minutes.

Dynamic Retargeting

Get more sales for your online store. Bring browsers back with a product-specific ad.

Cross-Device Retargeting

Retarget lost web site visitors across mobile phones and tablet devices.

Mobile Retargeting

Discover the effortless way to re-engage lost mobile users across smartphones and tablets.

Twitter Retargeting

Harnessing the power of Twitter ads with your existing audiences.


Team up with marketers to retarget each other’s visitors and acquire new customers.

What is Retargeting?

Retargeting keeps them coming back for more.

Product Tour

Take a product tour of SharpSpring Ads, the easy retargeting platform for advertisers.


Set your own campaign budgets and spend as much or as little as you like!

Getting Started

Design precise, effective campaigns in minutes.

Get a Demo

Learn how to optimize and scale programs with a cross-channel, multi-device approach.

Success Stories

Helping our customers run a better business every day, our success is directly linked to our customers’ success.

Success Stories

American Apparel

Clothing retailer increases ROI by 400% with Facebook retargeting. Read Success Story ›


Design platform gets a 134% boost in incremental revenue. Read Success Story ›


Online educator sees a 20% drop in facebook retargeting CPA. Read Success Story ›