Manscaped Gets Peak Performance from SharpSpring Ads

July 20, 2018

“The robust control for advertisers within the SharpSpring Ads platform is unmatched within the industry. Customization of the Manscaped retargeting campaign infrastructure on SharpSpring Ads was a game changer in performance!”

Ryan Fiore – Vice President of Marketing at Manscaped, Inc.

The Opportunity

Manscaped, Inc., was looking for additional scale at strict ROAS targets, centered on mobile in-app and website retargeting ad placements. Manscaped historically had trouble hitting ROAS goals driven by mobile in-app advertising. After a series of engaging meetings with the SharpSpring Ads team, Manscaped was compelled to test SharpSpring Ads’s capabilities.

The Solution

The SharpSpring Ads platform delivered the Manscaped team full control over their retargeting campaigns. Key functionality like customizing a lookback window, mobile operating system isolation, audience exclusions, and day parting were instrumental in delivering a breakthrough in campaign performance. Manscaped saw extra brand value in the transparency of SharpSpring Ads’s publisher performance reporting.

The Results

Manscaped continuously hit their target ROAS goal of 3.5x at scale within SharpSpring Ads retargeting campaigns. As additional spend budget was allocated to SharpSpring Ads campaigns, their campaign performance increased by 137% month over month.

About Manscaped

The Manscaped product line was created specifically for a man’s distinctive grooming needs. Featuring American made, specially formulated products to cleanse, moisturize, and deodorize, as well as tools engineered to give a man a close, refined appearance, Manscaped equips men with the right tools for the right job, in a complete manscaping system that is easy, powerful, and satisfying. All Manscaped formulations feature Active pH Control™, essential ingredients for helping the refined gentleman stay, clean, dry, and healthy.
To learn more about Manscaped’s revolutionary products, visit Manscaped.com.

Kathleen Davis

Kathleen Davis

Marketing Manager - SharpSpring Ads: Kathleen is an enthusiastic marketer experienced in marketing automation, campaign management, and digital analytics. She's previously worked on direct mail campaigns, spear-headed lead generation efforts, and managed the marketing intern program at SharpSpring.
Post categories: Articles
Post tagged with: advertising, case study, digital advertising, display retargeting, remarketing

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