“How do you take a huge investing idea like cryptocurrency and explain it to a fourth grader? If you can do that in a campaign and make it so easy… make the promotion so readable that even a fourth grader can understand it… that is what we’ve found to be the most...
Articles
Landing Pages 101 – Who is this page REALLY for?
Direct Marketing Expert Jimmy Ellis breaks down what goes into a truly successful landing page and shares his takes on a subscriber submitted landing page in real time.
Big Things Ahead as We Join the SharpSpring Family
We’re thrilled to announce that today we’re joining forces with SharpSpring, a global Software-as-a Service (SaaS) sales and marketing automation platform. If you don’t already know, 8,500 businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on their marketing investments.
Metrics That Matter The Most in 2020 (& Definitions!)
This week’s research looks at the most effective tactics for a programmatic advertising program.
Industries Thriving During the Pandemic
During economic downturns, there are some industries impacted more than others. The current pandemic has battered travel, finance, hotels, gyms, sports, live events, premium services, restaurants, and more. But other industries have had a positive impact.
6 Tips for Managing Ads Across Multiple Platforms
When you’re promoting your brand, you need to be where your customers are. And that can vary based on your product or service offering—a consumer-driven brand might do best on Facebook, while niche B2B-focused ads might work better to promote on Google’s ad platform, which draws in a broader demographic range of customers.
Can’t-Miss Tips For Retargeting During the Holiday Season
It’s the fourth quarter, which means the holiday season is upon us and it's a good time to review your remarketing and retargeting campaigns to make sure they’re ready. Tag Your Site Now – If you’re new to SharpSpring Ads, install your Site Tracking Tag ASAP so you...
SharpSpring Ads on the eCommerce Fastlane Podcast
Ryan Lavery, SharpSpring Ads’s Manager of Onboarding, and Max Stewart, Customer Success Manager, sat down with Steve Hutt on the eCommerce Fastlane Podcast. Among other topics, we cover: The biggest problems that SharpSpring Ads solves for Shopify merchantsHow...
SharpSpring Ads and Shopify: One-Click Integration
SharpSpring Ads is excited to announce our new integration with Shopify. Users of this leading ecommerce platform can now set up retargeting campaigns in a flash. With our one-click integration, we'll import your Shopify product feed and automatically create a...
Improve Your Facebook Retargeting Reach with These Placements
Back to school season is in full swing and the holiday season is around the corner. It’s a good time to increase the reach of your Facebook retargeting ads and we’ve got two new ways to do it. SharpSpring Ads now offers two additional placements to make your Facebook...
Manscaped Gets Peak Performance from SharpSpring Ads
"The robust control for advertisers within the SharpSpring Ads platform is unmatched within the industry. Customization of the Manscaped retargeting campaign infrastructure on SharpSpring Ads was a game changer in performance!" Ryan Fiore - Vice President of Marketing...
Reach New Customers with Facebook Lookalike Audiences in SharpSpring Ads
Delivering your creative messaging the people who leave your website without converting is the main goal of retargeting, whether they go elsewhere on the web, to Facebook, or their mobile device. While this is a key part of any company’s digital strategy, you...
5 Examples of Ads and Landing Pages That Have Perfected Post-Click Optimization
This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic bound to frighten even the most valiant marketers. Scared? Don’t be, because there’s a way you can prevent your ads from meeting the same...
Instagram Retargeting
Considering retargeting on Instagram? It's fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26% of Instagram users make...
Don’t Serve Ads to Yourself or Your Team: How to Exclude IP Addresses from Your Retargeting
SharpSpring Ads now features the ability to exclude IP addresses from your campaign(s). You can enable this when creating or editing a campaign. Use IP Address Exclusion to prevent your ads from serving to yourself, your team, or your agency. Here’s how:...
How to Set the Right Targeting Lookback Window for Every Audience
It’s good strategy to periodically review your retargeting campaigns to make sure you’re hitting your volume and performance goals. An important part of that is setting the right Targeting Lookback Window for each of your audiences. This post discusses targeting...
New Feature Release: Upload Banners in Bulk
The SharpSpring Ads team continues to work diligently on cool features so you can get more done, faster! Just in time for the busy holiday season - Ad Batch Uploader helps you save time setting up your campaigns. Ready to launch a campaign with a variety of ad sizes?...
Introducing Mobile Retargeting: The easiest way to re-engage high-value mobile users across smartphone and tablet apps
Congratulations! You got your app in the app store, but now how do you keep people coming back to use it? Today we're excited to offer Mobile Retargeting to all SharpSpring Ads customers. SharpSpring Ads Mobile Retargeting is a suite of powerful features...
Why Bother with View-Through Attribution?
How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the...
Prevent Converted Users From Seeing Your Ads
Happy Friday and welcome back to our Win at Retargeting blog series! Today I'll be talking about a topic that customers ask me about quite frequently - excluding converted users from seeing your ads. You've got your campaign up and running, you're tracking...
UTM Parameters: What They Are, How They Work, and How to Use Them
Welcome to the second post of our blog series, Win at Retargeting! Today we're going to discuss how to use UTM parameters with your ads to track click activity in analytics software like Google Analytics. So in order for this article to be worthwhile to you, you'll...