Using A.I. in Your Advertising – How to put Artificial Intelligence to work for Your Ads Now

March 29, 2021

“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire,”

Sundar Pichai, CEO Google

Machine Learning is definitely the latest buzzword. But what does it mean, and how do you as marketer leverage it to generate more revenue in 2021?

In this video, our A.I. experts share simple steps to digital advertising success. Takeaways you can expect from this video include:

  • Where machine learning really is in digital advertising in 2021
  • What industries are currently using A.I. most efficiently (some saving over 75% on ad costs!)
  • Actions you can do now to take advantage of machine learning and plan for the future
  • How A.I. will navigate the “cookiepocalypse”
  • Three actions you can take now to improve or implement your machine learning campaigns

About The Speakers:

Jalali Hartman is the Director of the A.I. Lab. Since 1999 he has been leading algorithmic-based innovations impacting organizations ranging from eBay.com to the NY Times. He has started or helped start 4 successful technology startups and has an extensive background in engineering, advertising, data analysis and conversion optimization.

Sunil Alvarez manages the success of all A.I. Lab Advertisers. He has extensive experience in ad tech and has worked as a Director of Marketing and Account Manager for a variety fo leading A.I. based advertising platforms such as Feathr and Charlotte.ai.

Kathleen Davis

Kathleen Davis

Digital Marketing Coordinator - Perfect Audience: Kathleen is an enthusiastic marketer experienced in marketing automation, campaign management, and digital analytics. She's previously worked on direct mail campaigns, spear-headed lead generation efforts, and managed a team of interns at SharpSpring.
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