“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire,” Sundar Pichai, CEO Google Machine Learning is definitely the latest buzzword. But what does it mean, and how do you as marketer leverage it to generate more revenue in 2021?
Pricing 101: Increasing Your Sales by Testing Price
AB Testing for Pricing and how to present pricing in your advertising: The psychology behind price tells us that the way we present price can have a huge impact on the success of a sale.
How to Build Pages that Convert
In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles, visitor psychology, and copywriting hacks and turned them into simple steps you can take today.
Build Your LinkedIn Audience in 5 Steps (And Why You Need To)
There are over 660 million users on LinkedIn.
It’s where loads of small business owners and entrepreneurs spend their time.
61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.People go to LinkedIn to browse valuable content. LinkedIn users are actually CONSUMING content daily.
7 Targeting Practices You Can Implement Today
We’ve covered seven 15-minute strategies for setting up hyper-profitable campaigns — whether retargeting or not — plus some bonus material!
Metrics That Matter Most in 2020
Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.
How to Improve Your Campaign Performance 20% By Using Different Ad Sizes
Are you overspending because you are failing to use one simple tactic?
Using multiple ad sizes (specifically those with lower competition) is something many advertisers overlook, but it has a huge effect on campaign effectiveness.
New Research on Recent Changes in Programmatic Advertising
New research by SharpSpring Ads and Ascend2 reveals what 213 marketing professionals are doing to optimize their programmatic advertising program.
Retargeting Beyond Facebook and Google
With Facebook and Google, you can reach roughly half of your potential global audience—but how do you reach the other half? And how do you go beyond basic functionality to develop powerful retargeting sequences? Could you be converting more prospects with a lower CPA?
How to Optimize Your Retargeting Performance
We had a great discussion on Thursday surrounding techniques to optimize your retargeting ads – and had some interesting questions and comments from our attendees!