Sneak Peek #1
Some surprising data points from the research
- B2C marketers’ top two retargeting challenges are ad fraud (43%) and attribution (37%).
- B2B marketers’ top two retargeting challenges are resources (38%) and brand image (36%).
Sneak Peek #2
More discoveries from the data
- Executives top consideration when evaluating a new retargeting solution is customer service (54%).
- 88% of marketers are using AI to optimize their retargeting programs or are planning to in the year ahead.
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As seen in Marketing Profs and Convince and Convert.