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The 2021 Outlook on Retargeting
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5 Must-Know Takeaways from the 2021 Retargeting Report
In this video, SharpSpring Ads General Manager Eric Stockton talks with Ascend 2 CEO and Executive Partner Todd Lebo and A.I. Labs Director Jalali Hartman on a few of the top leval discoveries made in the report. There’s a lot more to uncover than they had time to discuss however, so be sure to download the full report to understand the full story in this groundbreaking study.
Download 2021 Outlook on Retargeting for data and insights:
- Platforms used most frequently.
- Most used channels: SMB vs. Enterprises
- Goals for retargeting: B2B vs. B2C
- Top challenges for retargeting (ad fraud, attribution, privacy, etc.)
- The most helpful type of customer service support.
- Retargeting solutions: what matters most.
- The retargeting features your platform should improve on.
- Most important KPIs.
- Can marketers determine ROI?
- Are marketers optimizing with AI?
- And more!
The 2021 Outlook on Retargeting is jam-packed with insights that’ll help you grow faster in 2021
Sneak Peek #1
Some surprising data points from the research
- B2C marketers’ top two retargeting challenges are ad fraud (43%) and attribution (37%).
- B2B marketers’ top two retargeting challenges are resources (38%) and brand image (36%).
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Sneak Peek #2
More discoveries from the data
- Executives top consideration when evaluating a new retargeting solution is customer service (54%).
- 88% of marketers are using AI to optimize their retargeting programs or are planning to in the year ahead.
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