In association with:

Ascend2, Research Based Marketing

The 2021 Outlook on Retargeting

Research-based strategies, tactics, and trends for retargeting in the year ahead.
Ascend2, a research firm, and SharpSpring Ads surveyed 176 marketing professionals with a retargetings budgets that exceed $2,000 per month, to find out how they use retargeting holistically, to amplify their entire marketing strategy.

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5 Must-Know Takeaways from the 2021 Retargeting Report

In this video, SharpSpring Ads General Manager Eric Stockton talks with Ascend 2 CEO and Executive Partner Todd Lebo and A.I. Labs Director Jalali Hartman on a few of the top leval discoveries made in the report. Thereā€™s a lot more to uncover than they had time to discuss however, so be sure to download the full report to understand the full story in this groundbreaking study.

Download 2021 Outlook on RetargetingĀ for data and insights:

  • Platforms used most frequently.
  • Most used channels: SMB vs. Enterprises
  • Goals for retargeting: B2B vs. B2C
  • Top challenges for retargeting (ad fraud, attribution, privacy, etc.)
  • The most helpful type of customer service support.
  • Retargeting solutions: what matters most.
  • The retargeting features your platform should improve on.
  • Most important KPIs.
  • Can marketers determine ROI?
  • Are marketers optimizing with AI?
  • And more!
The 2021 Outlook on Retargeting, SharpSpring Ads

The 2021 Outlook on RetargetingĀ is jam-packed with insights thatā€™ll help you grow faster in 2021

Sneak Peek #1

Some surprising data points from the research

  • B2C marketers’ top two retargeting challenges are ad fraud (43%) and attribution (37%).
  • B2B marketers’ top two retargeting challenges are resources (38%) and brand image (36%).

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Donā€™t miss out on this groundbreaking study about the changing world of retargeting.

Sneak Peek #2

More discoveries from the data

  • Executives top consideration when evaluating a new retargeting solution is customer service (54%).
  • 88% of marketers are using AI to optimize their retargeting programs or are planning to in the year ahead.

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Get the Full 2021 Outlook on RetargetingĀ  Report for FREE

As seen in Marketing Profs and Convince and Convert.
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