Case Study:

400% Increase in ROI on FB Retargeting

400% Increase in ROI

“ROI was off the charts — we made a ton of money. You typically see 5 -10x return on spend with retargeting but with SharpSpring Ads we were getting at least a 20x return.”

– Milt Deherrera / Web Marketing Manager

American Apparel

About American Apparel

American Apparel makes sweatshop free fashion basics: from T-shirts and hoodies to blazers and lace garments. They have 320 retail outlets and 12 online web stores serving most regions of the world. Check them out here: »

The Opportunity

American Apparel had tried Facebook ads a few years ago, but the fact that they could not track purchasing conversions was a deal breaker. And while their experience with display retargeting was positive, they also saw dips in the conversion rate of other ad sources causing them to wonder if the retargeting ads were simply “stealing conversions” from their other ads.

The Solution

When Milt heard that the SharpSpring Ads Facebook retargeting platform had the ability to track conversions, they gave it a shot. They did an initial trial with several seasonal products, making full use of PA’s advanced targeting features and API to deliver different messages to different subsets of users (ie: kids vs women’s clothing). They saw “off the charts ROI” and best of all, no dip in conversion from other ad sources.

The Results

  • Saw 20x return on ad spend, far surpassing the 5-10x they typically expect from retargeting
  • No dip in conversions from other ad sources means revenue growth is from new customers

Mobile, Web & Facebook Retargeting Done Right

Bring all your retargeting advertising together into one powerful application. Set up in minutes.  See results immediately.

Web Retargeting

Retarget lost customers across all major display exchanges with ease.

Facebook Retargeting

The easiest way to retarget lost customers across Facebook.

Shopify Retargeting

Set up dynamic retargeting for your Shopify store in minutes.

Dynamic Retargeting

Get more sales for your online store. Bring browsers back with a product-specific ad.

Cross-Device Retargeting

Retarget lost web site visitors across mobile phones and tablet devices.

Mobile Retargeting

Discover the effortless way to re-engage lost mobile users across smartphones and tablets.

Twitter Retargeting

Harnessing the power of Twitter ads with your existing audiences.


Team up with marketers to retarget each other’s visitors and acquire new customers.

What is Retargeting?

Retargeting keeps them coming back for more.

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Getting Started

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Success Stories

Helping our customers run a better business every day, our success is directly linked to our customers’ success.

Success Stories

American Apparel

Clothing retailer increases ROI by 400% with Facebook retargeting. Read Success Story ›


Design platform gets a 134% boost in incremental revenue. Read Success Story ›


Online educator sees a 20% drop in facebook retargeting CPA. Read Success Story ›