What is Retargeting?

98% of visitors to your website leave without converting.  Facebook and Web retargeting bring them back.  Set up your campaigns in 3 steps. Try it today and get a $100 credit.

Retargeting Keeps Them Coming Back for More

You “cookie” visitors to your site with a tracking tag

Right after you sign up for SharpSpring Ads, we give you our site tracking tag to add to your website. This tracking tag is a Javascript code snippet that you add just before the closing <body> tag on every page of your website.  Once added, the tracking tag places an anonymous cookie in the browser of every person who visits your site.

Our platform “finds” your visitors across the web and serves your ads to them in real time

Now that your visitors have been tagged with a unique “cookie,” our platform searches for them across Facebook and web sites in our network and serves your ads to them.

We do this by having partnerships with all the major ad networks on the web, like Facebook, Google Marketing Platform, OpenX, and many more. When someone with your site’s cookie loads a web page anywhere on the internet that has an ad from a network working with SharpSpring Ads, our platform “sees” them and can then serve up your ad in that space instead of whatever other ad would have normally appeared.

This happens live, in an auction process (the ad industry calls this “real-time bidding”) where our platform bids against thousands of other platforms for that individual impression.

If our platform “sees” one of your visitors loading a web page with ad space from a partner ad network, it enters the auction and bids aggressively to win that impression so your user sees your ad.

The instructions we program into our platform — the “where, when, and how often” they join auctions — is a big part of the SharpSpring Ads special sauce. For instance: Should we bid on an ad impression below the fold? Should it bid to reach someone who already clicked one of your ads? How about on someone who already saw your ad today? These are just some of the many things we figure out for you so you get the best results possible.

Your visitors click, return, and convert. You get more sales

Once SharpSpring Ads has seen one of your visitors and shown them your ad, the user may click on it and return to your site. Traditional online banner ads have a click through rate (CTR) of about 0.1%. This means that one out of every thousand times that ad is shown, one person clicks it.

With retargeting campaigns, the ads get clicked on 200-400% more often because we’re reaching people who have already shown a prior interest in your offering or product.  The remarkable performance of retargeting campaigns is why everyone doing business on the web should be using it.

No matter how memorable or interesting your business is, most people who visit your site are going to leave without signing up, buying, or contacting you. Retargeting keeps your brand in front of them after they leave, giving you a second, a third, or even a fourth chance to bring them back to convert.

Ad Inventory Includes:

Advertise to your lost customers across more than 13 billion daily ad impressions

Google
Facebook
Twitter
Instagram
LiftDNA
PubMatic
Rubicon Project
LiftDNA
PubMatic
LiftDNA
Rubicon Project

Mobile, Web & Facebook Retargeting Done Right

Bring all your retargeting advertising together into one powerful application. Set up in minutes.  See results immediately.

Web Retargeting

Retarget lost customers across all major display exchanges with ease.

Facebook Retargeting

The easiest way to retarget lost customers across Facebook.

Shopify Retargeting

Set up dynamic retargeting for your Shopify store in minutes.

Dynamic Retargeting

Get more sales for your online store. Bring browsers back with a product-specific ad.

Cross-Device Retargeting

Retarget lost web site visitors across mobile phones and tablet devices.

Mobile Retargeting

Discover the effortless way to re-engage lost mobile users across smartphones and tablets.

Twitter Retargeting

Harnessing the power of Twitter ads with your existing audiences.

Connect

Team up with marketers to retarget each other’s visitors and acquire new customers.

What is Retargeting?

Retargeting keeps them coming back for more.

Product Tour

Take a product tour of SharpSpring Ads, the easy retargeting platform for advertisers.

Pricing

Set your own campaign budgets and spend as much or as little as you like!

Getting Started

Design precise, effective campaigns in minutes.

Get a Demo

Learn how to optimize and scale programs with a cross-channel, multi-device approach.

Success Stories

Helping our customers run a better business every day, our success is directly linked to our customers’ success.

Success Stories

American Apparel

Clothing retailer increases ROI by 400% with Facebook retargeting. Read Success Story ›

99designs

Design platform gets a 134% boost in incremental revenue. Read Success Story ›

InstaEDU

Online educator sees a 20% drop in facebook retargeting CPA. Read Success Story ›