Last updated on February 10, 2022
Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand their audience and which strategies work for them. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. Of…
Last updated on December 13, 2021
Has marketing ever existed without data? Even in the days of traditional marketing, brands would survey customers and test audiences. Digital marketing took those old methods, flipped them on their heads, and amplified them. Marketers no longer have to set up surveys or request feedback to understand the customer journey. Instead, many are logging into reporting dashboards that can show…
Last updated on November 5, 2021
Time and time again we see that email marketing is a very successful marketing tactic. In fact, when looking at ROI and engagement, email can be a powerhouse addition to your business, especially when you use email send best practices effectively: Emails have 50 to 100 times higher click-through-rates when compared to Facebook and Twitter. For every $1 marketers spend…
Last updated on September 29, 2021
One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. This means often enough to be recognizable but not so…
Last updated on August 31, 2021
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Last updated on August 24, 2021
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Last updated on November 4, 2022
The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever, brands can better connect and engage with their consumers. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate into your daily…
Last updated on April 8, 2021
You have a great product with a lot of customers, but you know you can do better. You have a massive email list and a catchy marketing campaign, but your emails too often go to spam, resulting in a low overall conversion rate. Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your…
Last updated on August 20, 2020
If you’ve ever kept an address book, then you’ve already been introduced to the most basic level of customer relationship management (CRM). While printed organizational products may no longer be the most efficient way to keep tabs on customer contact information, they were definitely the jumping-off point for the evolution of CRM software. In this quick initial guide to CRM…
Last updated on June 30, 2020
Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online. To help your company streamline marketing tactics, here are ten helpful tips for enhancing your behavior-based segmentation. What Is Behavior-Based Segmentation? As a method…
