Last updated on October 27, 2020
It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences. If you’ve been in marketing for very long at all you probably know where I’m going with this. The purchased…
Last updated on August 20, 2020
Recently, the Court of Justice of the European Union (CJEU) invalidated the prior decision of the European Commission which had ruled that the EU-US Privacy Shield program ensured an adequate level of protection for the transfer of personal data out of the EU for processing in the United States. Appropriately, SharpSpring has engaged with senior legal counsel who has experience…
Last updated on June 18, 2019
Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactivelyrecommend that users unsubscribe from…
Last updated on April 15, 2019
There’s been a lot of buzz surrounding the General Data Protection Regulation, commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. While it may feel a little like red tape, these policies are designed…