Last updated on April 22, 2021
Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget new language. These terms can seem daunting if you’re new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to…
Last updated on March 16, 2021
Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Don’t worry! You’re not alone in feeling like you have to look up every acronym. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful…
Last updated on February 9, 2021
If you’re shopping around for marketing automation software, it (hopefully) indicates that you’ve already got a pretty good handle on what marketing automation means and how it can help your business. You know that to keep up with the pace of digital marketing, automation has become a nearly necessary business tool. Now it’s time to take the next step in…
Last updated on December 17, 2020
In business, whether it’s B2B or B2C, the ultimate goal is to create demand, delight customers, and have them coming back for more. And sparking interest is the first step to success. This blog will serve as a helpful guide to demand generation strategies and will provide you with all the steps necessary to help you master demand generation tactics.…
Last updated on November 9, 2021
Over the years, inbound marketing has become a staple in many businesses. Business owners and marketers have turned to inbound marketing strategies for small businesses to ensure they remain competitive. The results of outbound marketing techniques may seem similar to small business inbound marketing strategies - for those who are unfamiliar with the differences between the two. In this blog, we’ll discuss…
Last updated on October 27, 2020
Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 billion email users in 2019, and that number is projected to grow to 4.48 billion by 2024. It goes without saying that with numbers like these, companies can’t overlook email marketing. One way to spice up your email approach is to kickstart…
Last updated on September 17, 2020
While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. For instance, you might capture contact information on your website, which then feeds into your email marketing strategy. Your users might initially get to your website through a link on social media, or after receiving…
Last updated on July 22, 2020
Even with the help of the latest advancements in marketing automation technology, lead generation can still seem fruitless if your leads aren’t actually converting. An important step before chasing down a lead is to effectively differentiate between qualified leads vs. unqualified leads. Understanding Qualified Leads vs. Unqualified Leads A qualified lead is a prospect with a problem that can be…
