Last updated on December 13, 2021
When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Recently, the trend in email marketing has been a move toward personalization…
Last updated on November 19, 2021
Email Marketing Frequency Best Practices These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email your list. But what constitutes “regular”? How many emails is too many — or too few? Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if…
Last updated on September 20, 2021
Doesn’t it seem like there’s always a new tool to try, plugin to buy or analytics dashboard to install? The speed at which technology and the state of martech evolves has required marketers over the years to find new tools quickly and consistently. This has left many marketing teams managing a complex and disconnected stack of tools, which can cause…
Last updated on September 7, 2021
In recent years marketing automation has become synonymous with growth. But what's the current state of marketing automation in today's business landscape? Many marketing professionals already incorporate some level of automation into their programs. Whether through a simple email drip series to introduce a new customer to the brand, or a full campaign to leverage customer browsing activity and serve…
Last updated on August 31, 2021
You’ve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you don’t attract and retain the right customers, you won’t be very successful. Today’s customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
Last updated on August 31, 2021
If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? You might be trying to identify key points to offer marketing liaisons or better understand when a sales team needs to get involved in nurturing a lead to…
Last updated on August 10, 2021
When it comes to setting up a solid company strategy, one of the key elements is choosing a pricing model for your business that will bring you maximum profitability. There are several ways to go about setting up your own pricing structure, and each one has a direct effect on how you sell your products or services and who you…
Last updated on June 10, 2021
New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview A law firm was struggling to generate awareness for…
Last updated on December 13, 2021
No matter what your business, it’s all about bringing in revenue. Whether you do it with one great product, service, or a diverse set of offerings, your bottom line is what counts. Let’s take a look at the top revenue streams for agencies working in today’s demanding market. Perhaps you have a terrific product or service that’s meeting sales expectations. That’s…