Last updated on April 9, 2021
(or how marketing automation supports content marketing) Ask any pilot or guy at a bar - having a wingman is vital to the success of any endeavor. Whether it involves planes, pick-ups or anything in between, if you want to be the Top Gun you’ll need a wingman. Content marketing is no different. We all know content is king, but…
Last updated on February 13, 2018
What Does It Mean for Your Business? ‘Social commerce’ is emerging as a combination of e-commerce and social media. It promotes social interaction and user engagement for buying and selling products and services. You can also define social commerce as using social media networks in the framework of e-commerce sales. In other words, social commerce is one of many channels…
Last updated on February 13, 2018
Lead nurturing is about building relationships with leads over time and continuing to engage them until they are ready to buy. It keeps you top of mind with your potential clients and focuses marketing and communication efforts on tracking the behaviors of prospects to zero in on their needs and offer the right solutions. It's all about listening to the needs…
