Last updated on January 11, 2023
As a business community, weāve faced several unprecedented years that shook how we did business and how we lived our lives. Although 2022 had us returning to some aspects of normalcy, it still was not an exception. Even though weāve eased back into a pre-pandemic world, consumer behaviors and wants have changed. 2022 gave marketers a run for their money…
Last updated on November 18, 2022
How do you measure your businessās success? Your sales and revenue are the most obvious metrics. However, focusing on those could leave you chasing the wrong targets. After all, large sales numbers donāt necessarily translate to higher profit. You may be spending a lot to get those sales. And if you focus on lead generation instead of customer loyalty, youāll…
Last updated on September 20, 2022
The iPhone's new features include the Always-On display, the first-ever 48MP camera on iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island. Sound impressive? It is! And a line from the Apple press release gives insight into the primary target of the iPhone 14. āOur customers count on…
Last updated on August 26, 2022
Many pointed to the fact that the Bureau of Labor Statistics Consumer Price Index for All Urban Customers (CPI-U) was unchanged for July and claimed that the U.S. economy had 0% inflation in the month of July. Zero percent inflation? Does that seem right? No, inflation is at roughly 8.5%, the CPI-U statistic only indicates that inflation did not increase…
Last updated on August 4, 2022
Faced with softer-than-expected earnings, a pullback in digital advertising, and the possibility of layoff, Google is betting that the best idea to right the ship is to look internally. The plan, titled āSimplicity Spiritā is to tap into their 174,000 employees for ideas on how to improve efficiency. At an all-hands meeting, Alphabet CEO Sundar Pichai cast his vision to…
Last updated on July 13, 2022
Why is Elon Musk backing out of his bid to purchase Twitter? A primary reason is due to fake accounts and the valuation of Twitter as a result of the actual account number. Twitter reports that fewer than 5% of accounts are fake, but Elon doesnāt believe that. Elon estimates that number is 20-25%. What is the truth? SparkToro conducted…
Last updated on July 6, 2022
You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you win them back? Keep reading to learn more! With every…
Last updated on May 25, 2022
Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. Tech has continued to evolve, creating unprecedented opportunities to analyze consumer behavior, disseminate information, and build immersive brand experiences. During the past couple of decades, the world has come to embrace the digital…
Last updated on May 5, 2022
Social media has transformed the world of digital marketing. For better or worse, it represents most consumersā preferred means of communication, entertainment, and information-seeking. Thatās why many brands are eager to establish a strong social media presence ā and these days, potentially even sell their products and services directly on the platform. For years, the common wisdom has been that…
Last updated on March 31, 2022
As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that's where account-based marketing comes in). This is especially true for B2B companies, who must demonstrate trustworthiness and overcome more objections than ever from prospective clients. Top-of-funnel advertising and cold outreach are expensive ā and can harm the brandās reputation…