Post by: Harryson Pointdujour
“What time works best for you?” “I’m actually busy at that time, what about later in the day?” “I’m out of the office that afternoon. What about the following day?” “I’m in meetings all day, how does Friday morning look for you?” Ah, the dreaded back of forth of scheduling…
Post by: Isabel Hasty
Here’s how I think about my omni-channel marketing strategy: ^Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your…
Post by: , Isabel HastyCourtney Danyel
There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. Having a strong customer retention strategy doesn’t have to be complicated. In fact, email marketing to existing customers is extremely cost-effective. And because…
Post by: Isabel Hasty
Digital marketing has given us the power to create more powerful sales pitches than ever before. Why? Because there are now so many more ways to reach your target market. Every touchpoint is an opportunity to pitch your product or service. Whether it’s through a sales call, marketing email, in-person…