Marketing Automation Blog

Stay up to date with the latest posts, case studies and webinars from SharpSpring.

6 Client Acquisition Tips for Agencies

Koertni Adams - Fri, June 23, 2017

clients

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic. An old-school pitch was kind of an abstract promise: “See…

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Mobile Marketing Automation Tricks for Lead Generation

Alexa Lemzy - Fri, June 16, 2017

Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches, as compared with 42% of searches made on a desktop computer. With mobile on the rise, savvy businesses are catering more and more to the mobile customer through apps,…

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Is Marketing Automation Right For You?

Olivia Williams - Wed, June 14, 2017

marketing-automation

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?” It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics: 91% of the most successful users…

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7 Ways to Implement an Effective Omni-Channel Strategy

Isabel Hasty - Fri, June 9, 2017

Omni-Channel

  Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the…

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How to Pitch Marketing Automation to Your Boss

Jon Tsourakis - Wed, May 31, 2017

pitch-marketing-automation

Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape. If you’re reading this, chances are you’ve tried…

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7 Ways to Grow Your Luxury Brand

Niraj Ranjan Rout - Thu, May 25, 2017

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. The basic premises…

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Clean Customer Data: Getting Your Sales and Marketing in Sync

Vanessa Rombaut - Fri, May 19, 2017

customer-data

You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data. You don’t need more meetings between the teams to try and smooth things…

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9 Steps to Writing the Perfect Press Release

Michelle Moore - Fri, May 12, 2017

You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event. How do you create an informative yet compelling press release that will cut through all the…

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Agencies Talk: How to Retain Clients

Andrew Dod - Wed, May 3, 2017

There are lots of different ways to retain clients, and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients. This time, we asked those same agencies what they do to keep clients…

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By the Numbers: A SaaS Growth Story

Rick Carlson - Thu, April 27, 2017

This post departs from our usual blog topics to tell the story of SharpSpring’s growth from the perspective of our key metrics. It’s primarily intended for other SaaS entrepreneurs, but anyone with an interest in the details of our business might find it worthwhile. Growing from zero to over $10M ARR in three short years…

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