Post by: Jon Marburger
Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic…
Post by: Reggie Sinon
If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Since Google has…
Post by: Isabel Hasty
Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1. Look…
Post by: Isabel Hasty
Writing web copy is easy. Everyone’s doing it. 2 million blog posts are published every day, but most get ignored. Few will ever capture their audience’s attention or help persuade them to become a customer. Luckily, effective content has a few key elements that helps it stand out from the…
Post by: Isabel Hasty
Years have passed and the times have changed — now millennials are the largest generation in the workforce. As a result, they’ve also become a huge portion of today’s consumer market. Forward-thinking marketers need to work on capturing millennial interest today if they’re going to ever maintain them as loyal…