Marketing Automation Blog

Stay up to date on the latest tools and trends in marketing.

The 10 Commandments of Email Marketing

Jon Tsourakis - Fri, September 15, 2017

email-marketing

In the age of technology, it’s easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter –…

Continue reading...

Lead Nurturing for All: An Affordable HubSpot Alternative

Isabel Hasty - Thu, September 14, 2017

lead-nurturing

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. This is especially true for marketing agencies that typically have all types of clients. Having an affordable option is a must. No client should be shut out of lead nurturing and the…

Continue reading...

Your Definitive Guide to Google Analytics

Matthew Fritschie - Fri, September 8, 2017

google-analytics

In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Who are they? What are they looking for? How do they navigate through your site? Who’s more likely to convert? Luckily, Google Analytics is here to help. In short, it lets you keep track of every…

Continue reading...

SharpSpring’s Native PieSync Integration

Claudia Martinez - Thu, September 7, 2017

piesync-sharpspring

We’re happy to announce that as of today, PieSync is natively integrated within SharpSpring. This native integration will allow users to sync their contacts two-way and in real time – all without leaving the SharpSpring platform. The integration gives SharpSpring customers direct access to PieSync’s point-and-click interface to easily build integrations with more than 80…

Continue reading...

6 of the Best Ads of 2017 (And Why They Work)

Isabel Hasty - Fri, September 1, 2017

Most of us have never known life without advertising. Around the 1970s, people saw around 500 ads per day. These days, we’re exposed to an estimated 5,000 ads per day. Aside from a cynical customer base, most ads fail because they’re neither creative nor captivating enough. The challenge facing modern marketers is delivering evocative and…

Continue reading...

Accelerate Lead Generation With Content

Olivia Williams - Fri, August 25, 2017

lead-generation

Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality. While generating high-quality leads has always been an objective for B2B marketers, it’s quickly becoming the top strategy for companies to grow…

Continue reading...

Video & Marketing Automation: One Marketer’s Tale

Valerie Riley - Fri, August 11, 2017

video

“We need more video.” – CEO That’s basically how it started. We were in a meeting, and our CEO noted that we were missing the boat on video. I can’t blame him. The numbers don’t lie. Marketers who use video grow revenue 49% faster than non-video users. (VidYard) People spend on average 2.6x more time…

Continue reading...

The Secret Formula for a Marketing Budget

Michelle Moore - Wed, August 9, 2017

marketing-budget

Coming up with the right marketing budget for your business (or guiding a client on the subject) can be a real struggle. What works one year might not work the next. What works for one type of campaign might not work for another. It might be tempting to lump everything into your sales budget and…

Continue reading...

Slim Down Your Offering, Bulk Up Your Revenue [Webinar]

Isabel Hasty - Fri, August 4, 2017

service-offerings

Are you the Cheesecake Factory of agencies? Does your menu of services have so many options that people coming to your site don’t even know where to begin?  This is a mistake that many agencies make when publishing their services online. It’s easy to get carried away with how much you’d like to offer – but actually…

Continue reading...