Marketing Automation Blog

Stay up to date on the latest tools and trends in marketing.

10 Ways to Make Your Business Stand Out on Social Media

Jon Tsourakis - Mon, December 4, 2017

Separating yourself from the pack on social media can be challenging, particularly if you’re a small business and you have limited resources. And considering that 94% of small businesses use social media to market their products or services, your business faces an even bigger challenge of differentiating itself from your competition. That said, your social…

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5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.

Rick Carlson - Fri, December 1, 2017

Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers’ reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement…

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Bring Digital Marketing to Your Brick-and-Mortar

Olivia Williams - Fri, November 17, 2017

digital marketing

Until recently, digital marketing has seemed out of reach for small businesses. Once upon a time, mom-and-pop retail stores or other small brick-and mortars could only dream of competing online with the “big guys.” But now that more affordable marketing automation solutions have become available, it opens the door for more revenue opportunities for those…

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Top Tips for Automating Your Content Marketing

Olivia Williams - Mon, October 30, 2017

Content Marketing

In 1996, Bill Gates declared that “content is king.” Over 20 years later, marketers continue to adhere to his prophetic statement. Why is content still king? Is it because 93% of B2B marketers use content marketing? Yes. Is it because content marketing costs 62% less than traditional marketing, and generates 3x as many leads, according…

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Close the Loop: Align Your Sales and Marketing

Olivia Williams - Fri, October 20, 2017

sales, marketing

Sales vs. Marketing…the eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads they’re given. When sales and marketing aren’t working together, you’ll always struggle to meet your conversion goals. And because the internet has transformed the…

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3 Reasons Why Small Businesses Need Marketing Automation

Olivia Williams - Fri, October 13, 2017

small-business

  You’ve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like you’re constantly competing against the “Goliaths”  of the industry. With labor costs sky-high and not enough time in the day, small businesses face big brands that wield more manpower and resources. How can they keep…

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The Best Re-Engagement Tactics for Your Marketing Campaigns

Isabel Hasty - Fri, October 6, 2017

re-engagement

We all know breakups hurt. Eventually, the question arises: what could have been done to keep the relationship together? Marketers know this feeling well. Each year, brands lose an average of 25% of their email list, and between 25-50% of customers become inactive. Yes, to be a marketer is to know loss. The big challenge…

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What Is Progressive Profiling and Why Do You Need It?

Isabel Hasty - Fri, September 29, 2017

progressive-profiling

You wouldn’t ask someone you just met how much money they make, right? Or if you were on a first date… you probably wouldn’t ask the person how many kids they want unless you were trying to scare them away. The same rules apply when it comes to your web forms. You don’t want to…

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7 Easy Ways to Use Dynamic Content

Isabel Hasty - Fri, September 22, 2017

Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing. Whether you’re a young professional getting email ads for a retirement home, or you’re married with kids and getting pop-ups for a dating site –…

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The 10 Commandments of Email Marketing

Jon Tsourakis - Fri, September 15, 2017

email-marketing

In the age of technology, it’s easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter –…

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