Chatbots Improve User Experience on Your Website
As artificial intelligence (AI) becomes more accessible for small businesses,…
Last updated on May 28, 2020
Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers. However, if you aren’t tracking your efforts, you might not be making the…
Last updated on May 28, 2020
While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. Whether it’s because of near-universal adoption, the potential to create personalized dynamic content that meets specific user needs, or the simplicity of email marketing automation, this channel engages…
Last updated on May 22, 2020
When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers' attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to…
Last updated on May 26, 2020
Landing pages are a critical element of marketing automation, but do you know how to measure landing page success? Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point. However, if your landing…