Marketing Automation Blog

Stay up to date on the latest tools and trends in marketing.

The Marketing Automation Terms You Need to Know

Jena Bezesky - Fri, July 21, 2017

marketing-automation-glossary

When you were a kid, what did your mom tell you every time you asked her what a word meant? “Just look it up in the dictionary.” Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary….

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Top 5 Inbound Marketing Trends of 2017

Isabel Hasty - Fri, July 14, 2017

inbound

Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts? Like the best surfers, the leading marketers have developed an eye for big movements in their space….

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Get Out of the Spam Folder and Into the Inbox

Michelle Moore - Fri, July 7, 2017

We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on…

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Show Me the Money: Proving ROI With the SharpSpring CRM

James Morgan - Fri, June 30, 2017

sharpspring-crm

Has your boss or a client ever said to you: “Show me the money!”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind. One of the easiest ways to show the ROI of each customer is to accurately…

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6 Client Acquisition Tips for Agencies

Koertni Adams - Fri, June 23, 2017

clients

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic. An old-school pitch was kind of an abstract promise: “See…

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Mobile Marketing Automation Tricks for Lead Generation

Alexa Lemzy - Fri, June 16, 2017

Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches, as compared with 42% of searches made on a desktop computer. With mobile on the rise, savvy businesses are catering more and more to the mobile customer through apps,…

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Is Marketing Automation Right For You?

Olivia Williams - Wed, June 14, 2017

marketing-automation

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?” It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics: 91% of the most successful users…

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7 Ways to Implement an Effective Omni-Channel Strategy

Isabel Hasty - Fri, June 9, 2017

Omni-Channel

  Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the…

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How to Pitch Marketing Automation to Your Boss

Jon Tsourakis - Wed, May 31, 2017

pitch-marketing-automation

Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape. If you’re reading this, chances are you’ve tried…

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7 Ways to Grow Your Luxury Brand

Niraj Ranjan Rout - Thu, May 25, 2017

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. The basic premises…

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