Marketing Automation Blog

Stay up to date on the latest tools and trends in marketing.

Close the Loop: Align Your Sales and Marketing

Olivia Williams - Fri, October 20, 2017

sales, marketing

Sales vs. Marketing…the eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads they’re given. When sales and marketing aren’t working together, you’ll always struggle to meet your conversion goals. And because the internet has transformed the…

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3 Reasons Why Small Businesses Need Marketing Automation

Olivia Williams - Fri, October 13, 2017

small-business

  You’ve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like you’re constantly competing against the “Goliaths”  of the industry. With labor costs sky-high and not enough time in the day, small businesses face big brands that wield more manpower and resources. How can they keep…

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The Best Re-Engagement Tactics for Your Marketing Campaigns

Isabel Hasty - Fri, October 6, 2017

re-engagement

We all know breakups hurt. Eventually, the question arises: what could have been done to keep the relationship together? Marketers know this feeling well. Each year, brands lose an average of 25% of their email list, and between 25-50% of customers become inactive. Yes, to be a marketer is to know loss. The big challenge…

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What Is Progressive Profiling and Why Do You Need It?

Isabel Hasty - Fri, September 29, 2017

progressive-profiling

You wouldn’t ask someone you just met how much money they make, right? Or if you were on a first date… you probably wouldn’t ask the person how many kids they want unless you were trying to scare them away. The same rules apply when it comes to your web forms. You don’t want to…

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7 Easy Ways to Use Dynamic Content

Isabel Hasty - Fri, September 22, 2017

Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing. Whether you’re a young professional getting email ads for a retirement home, or you’re married with kids and getting pop-ups for a dating site –…

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The 10 Commandments of Email Marketing

Jon Tsourakis - Fri, September 15, 2017

email-marketing

In the age of technology, it’s easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter –…

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Lead Nurturing for All: An Affordable HubSpot Alternative

Isabel Hasty - Thu, September 14, 2017

lead-nurturing

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. This is especially true for marketing agencies that typically have all types of clients. Having an affordable option is a must. No client should be shut out of lead nurturing and the…

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Your Definitive Guide to Google Analytics

Matthew Fritschie - Fri, September 8, 2017

google-analytics

In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Who are they? What are they looking for? How do they navigate through your site? Who’s more likely to convert? Luckily, Google Analytics is here to help. In short, it lets you keep track of every…

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SharpSpring’s Native PieSync Integration

Claudia Martinez - Thu, September 7, 2017

piesync-sharpspring

We’re happy to announce that as of today, PieSync is natively integrated within SharpSpring. This native integration will allow users to sync their contacts two-way and in real time – all without leaving the SharpSpring platform. The integration gives SharpSpring customers direct access to PieSync’s point-and-click interface to easily build integrations with more than 80…

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6 of the Best Ads of 2017 (And Why They Work)

Isabel Hasty - Fri, September 1, 2017

Most of us have never known life without advertising. Around the 1970s, people saw around 500 ads per day. These days, we’re exposed to an estimated 5,000 ads per day. Aside from a cynical customer base, most ads fail because they’re neither creative nor captivating enough. The challenge facing modern marketers is delivering evocative and…

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