Marketing Automation Blog

Stay up to date with the latest posts, case studies and webinars from SharpSpring.

7 Ways to Grow Your Luxury Brand

Niraj Ranjan Rout - Thu, May 25, 2017

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. The basic premises…

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Clean Customer Data: Getting Your Sales and Marketing in Sync

Vanessa Rombaut - Fri, May 19, 2017

customer-data

You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data. You don’t need more meetings between the teams to try and smooth things…

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9 Steps to Writing the Perfect Press Release

Michelle Moore - Fri, May 12, 2017

You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event. How do you create an informative yet compelling press release that will cut through all the…

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Agencies Talk: How to Retain Clients

Andrew Dod - Wed, May 3, 2017

There are lots of different ways to retain clients, and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients. This time, we asked those same agencies what they do to keep clients…

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By the Numbers: A SaaS Growth Story

Rick Carlson - Thu, April 27, 2017

This post departs from our usual blog topics to tell the story of SharpSpring’s growth from the perspective of our key metrics. It’s primarily intended for other SaaS entrepreneurs, but anyone with an interest in the details of our business might find it worthwhile. Growing from zero to over $10M ARR in three short years…

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The PB&J of Content Marketing

Travis Simpson - Wed, April 26, 2017

You know how they say “first time’s the charm”? Ok, maybe that’s not exactly the right saying, but it was true for my content marketing agency when we first deployed marketing automation for one of our clients. In fact, this “first” was also one of our greatest success stories. A brief bit of background: My…

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SharpSpring Onboarding Part 4: Tracking Your Performance

Anthony Woythaler - Thu, April 20, 2017

onboarding

If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding. Your Onboarding Specialist will guide you through the platform, ensuring you know exactly how to (a) see who’s visiting your site, (b) send the right content to the right audiences, and (c)…

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Agencies Talk: How to Get More Clients

Andrew Dod - Fri, April 14, 2017

clients

The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients. We then compiled the best answers into this blog post to provide you with some new ideas – or if you’re…

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14 Tips for a Hot Video Marketing Strategy

Kim Jamerson - Fri, April 7, 2017

In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice. In a recent survey conducted by SharpSpring, 83% of agencies reported they were increasing their video marketing…

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SharpSpring Onboarding Part 3: Building Automations That Convert

Matthew Mogavero - Wed, April 5, 2017

automations

If you were given some lumber, nails and a hammer and told to build a treehouse, you might be able to create something that looked like a treehouse – but would the final product be something you’d let your kids play in? Learning how to use marketing automation is kind of similar. You have all…

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