Chatbots Improve User Experience on Your Website
As artificial intelligence (AI) becomes more accessible for small businesses,…
Last updated on June 30, 2020
Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online. To help your company streamline marketing tactics, here are ten helpful tips for enhancing…
Last updated on June 30, 2020
As a marketer, your goals likely include generating qualified leads, establishing thought leadership in your field and building brand awareness. To accomplish each of these goals, you need to master content production. Even with the growth and evolution of marketing automation, one thing still holds true -- content reigns supreme!…
Last updated on June 23, 2020
Customers are the lifeblood of your business; attracting and engaging them, encouraging them to buy, and keeping them happy after a sale are important to the marketing process. While there are many ways to accomplish all of these objectives, customer experience automation and customer experience marketing can help you up…
Last updated on June 19, 2020
Using every means of marketing available to you is wise in today’s consumer economy. Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What follows will help you understand…
Last updated on June 15, 2020
Marketing your business is all about keeping up with current trends and strategies, and marketing automation strategies are no different. Let’s discuss the three types of automation that can help you stay on the cutting edge of technologies to attract and retain new customers. What Is Marketing Automation? Marketing automation…