Post by: Isabel Hasty
The internet is the number-one tool people use to shop. They use it to figure out what kinds of products/services they need to solve their problems, compare different options, and finally make a purchase. Businesses that create digital content to help leads on their research and buying journey are well…
Post by: Isabel Hasty
Lead generation forms are a valuable marketing tool. Most people will visit your website one time, never to return again. But if you use lead generation forms, you can capture their contact information and market to them through email as well. Nurturing leads into customers through email is a lot…
Post by: Isabel Hasty
Blogging is a high-investment marketing strategy. The more content you create, the more opportunities you have to attract and convert traffic. Many bloggers think they need to constantly post new content to get reach and attract traffic back to their site. But there’s actually a lot of value in reusing…
Post by: Joel Garland
What happens when you ask your team which KPIs indicate success for digital marketing? You gather a diversity of opinions that would make Google jealous. Without a consensus around data, nothing gets measured and nothing can improve – yet nearly 50% of marketers struggle to align their KPIs to their…
Post by: Kim Anchors
Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is by using marketing attribution. Marketing attribution is a way…