Marketing Automation Blog

Stay up to date with the latest posts, case studies and webinars from SharpSpring.

11 Retention Marketing Tips to Reduce Client Turnover

Koertni Adams - Fri, March 24, 2017

retention marketing

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than funneling all of your resources into acquiring new clients, it might be in your best interest to focus on…

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SharpSpring Onboarding Part 2: Creating a Killer Content Strategy

Cassandra Garcia - Fri, March 17, 2017

content strategy

Early on in my onboarding career at SharpSpring, I was tasked to give a presentation on content marketing. Coming from an Art History background, I certainly understood the importance of content, but I had to do quite a bit of research to understand what goes into developing and executing an effective content strategy. One thing…

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How to Create Buyer Personas: 11 Tools to Get You Started

Valerie Riley - Fri, March 10, 2017

The internet gives us the ability to reach niche audiences at scale. However, without intimate knowledge of who our customer is (i.e. buyer personas), we lose that ability. Data shows that using your buyer personas to personalize marketing can lift revenues by 15%.   Buyer personas are: A research-based representation of who buyers are, what…

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Bring Your Offline Campaigns Online With SharpSpring and Enthusem

Joel Garland - Wed, March 8, 2017

enthusem

Oil and water – they don’t mix. Digital marketing and direct mail – they don’t mix either. Or do they? (Spoiler alert: They do now, thanks to Enthusem!) SharpSpring has partnered with Enthusem, an offline-to-online marketing tool that automates direct mail, then drives recipients back online for dynamic, trackable experiences.   Boost Your Marketing Campaigns…

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SharpSpring Onboarding Part 1: Setting Yourself Up for Success

Chris Arias - Fri, March 3, 2017

onboarding

As an Onboarding Specialist at SharpSpring, I’ve worked with a variety of people and businesses to get them trained and set up for success in marketing automation. I’ve trained SharpSpring agency partners in Bogotá, Colombia, where my parents are from, and I’ve worked with many other partners in the U.S. and around the world. Despite the…

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Visuals Made Easy: Shutterstock Is Integrating With SharpSpring

Joel Garland - Wed, March 1, 2017

Finding the perfect images to drive conversions from your marketing campaigns is going to be easier than ever. Soon you’ll be able to access the entire Shutterstock library of 125+ million images from within SharpSpring.   Content with compelling images gets 94% more views. – Skyword Even if you’re not a Shutterstock subscriber, you can benefit from…

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4 Marketing Automation Success Stories From the Masters

Andrew Dod - Fri, February 24, 2017

At SharpSpring, we put agencies and their brands first. We constantly work at creating the most affordable, powerful marketing automation platform in the world with agencies in the forefront of our minds, putting tools and knowledge into agencies’ hands with the features they need to stay ahead and drive revenue. I truly see our job…

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SharpSpring CEO Talks ‘Personalization’ at IZEAfest 2017

Valerie Riley - Wed, February 22, 2017

izeafest

SharpSpring CEO Rick Carlson recently presented at IZEAfest, an event geared at bringing together content creators, brands and agencies. This year’s theme was “Create Your Future,” with a focus on the different technologies and techniques available to help marketers attract and engage online audiences. Rick discussed how the buyer’s journey has changed over the years…

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Comparing Marketing Automation: Where Does SharpSpring Stand?

Valerie Riley - Fri, February 17, 2017

comparing-marketing-automation

You’ve likely run across a guide or two comparing marketing automation platforms – just about every marketing automation provider out there has some version of it. You know the drill…you’ll see a platform’s best features vs. the competition, and it’s slightly (or grossly) tilted in one platform’s favor. Confession….we here at SharpSpring have them too….

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Why You Need Drip Marketing in Your Life

Andrew Dod - Wed, February 15, 2017

drip marketing

Don’t you wish you had a way to send out a whole bunch of emails to consumers to guide them through the sales cycle? And wouldn’t it be even better if those pesky emails were personalized and automated, and you never had to worry about manually writing or sending them yourself? I’m going to just…

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