Last updated on January 11, 2023
As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. Although 2022 had us returning to some aspects of normalcy, it still was not an exception. Even though we’ve eased back into a pre-pandemic world, consumer behaviors and wants…
Last updated on December 12, 2022
The value of copywriting is not to be underestimated. According to an older Nielsen Norman Group, users typically decide whether to explore a website or leave within their first 10 seconds of browsing. If you're utilizing copywriting best practices and your copy holds their attention for that long, you have…
Last updated on December 9, 2022
TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes. Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. After all, it’s just for silly dances and funny animal videos, right? Not at all. TikTok…
Last updated on November 18, 2022
How do you measure your business’s success? Your sales and revenue are the most obvious metrics. However, focusing on those could leave you chasing the wrong targets. After all, large sales numbers don’t necessarily translate to higher profit. You may be spending a lot to get those sales. And if…
Last updated on November 8, 2022
Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn't a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales…