Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality.

While generating high-quality leads has always been an objective for B2B marketers, it’s quickly becoming the top strategy for companies to grow their business – and content is a huge part of that strategy.

In this free eBook by SharpSpring and Brandpoint, you’ll discover how you can leverage content and marketing automation to generate high-quality leads. Find out how to:

  • Gain insight about your brand audience
  • Turn your prospects into qualified leads
  • Effectively nurture and convert your leads

Whether you’re just looking to create a little more content or you’re ready to dive right into a full-scale marketing automation program, you need a solid content marketing strategy to start generating those leads that will convert.

AUTHOR
Koertni Adams
Our Product Marketing Manager, Koertni, came to SharpSpring from a partner agency. She has walked in your shoes pitching and using marketing automation. She now develops content, programs, events and other resources to help agency partners become even more proficient at growing revenues and serving clients.

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