Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot.

This is especially true for marketing agencies that typically have all types of clients. Having an affordable option is a must. No client should be shut out of lead nurturing and the other key capabilities that marketing automation provides.

In this article, Chuck Bankoff, Director of Web Services and Digital Marketing Strategist at Kreative Webworks, talks about how he offers both HubSpot and SharpSpring so clients with smaller budgets don’t have to miss out.

“Out of every 10 prospects that should be employing lead nurturing and marketing automation techniques, maybe one could afford the combined burden of HubSpot’s platform costs and our management fees.”  – Chuck Bankoff

Download the article to:

  • Learn why SharpSpring’s model wins over more clients than HubSpot’s.
  • See a comparison of key lead nurturing features within both platforms.
  • Discover how to boost conversions (hint: it’s not about increasing web traffic).



Isabel Hasty
As Content Lead at SharpSpring, Isabel works with the marketing team to develop resources on a variety of topics. With a focus on the value of marketing automation, she creates case studies, white papers, blog articles and more that address numerous aspects of digital marketing.