Marketing Automation Blog

Stay up to date on the latest tools and trends in marketing.

Steps To A Successful Marketing Automation Campaign

Maryka Burger - Thu, February 4, 2016

Marketing automation has changed the face of the marketing industry. But like with any major innovation, some people say the change is good, and some say it’s bad. Why is this? Many marketers don’t know what they want, and select software that is often neglected and eventually discarded as a bad investment. Marketing automation takes time…

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Bridge Sales and Marketing With Marketing Automation

Maryka Burger - Fri, January 29, 2016

Ideally, your sales team and your marketing team are working in concert, relaying information and supporting each other to increase business and drive revenue. If this is not the case, it most certainly is a goal. Using a marketing automation platform can help achieve that goal and make everyone even more effective. Let’s explore some…

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What Does the Future of Marketing Automation Hold?

Maryka Burger - Thu, January 14, 2016

What Does the Future of Marketing Automation Hold? Happy New Year everyone! As the new year begins, let’s look at the future of marketing automation and how the experts say it will evolve through 2016. We know that marketers will continue to invest in marketing automation, but in order for the industry to grow even…

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SharpSpring – Why Marketing Automation

mollyseebol - Tue, December 22, 2015

As a marketer, you have a lot on your plate. You have to find new prospects, turn them into sales, and figure out what’s working for your company and what’s not. While the challenge is great, marketing automation makes this easy. Welcome to the world of SharpSpring’s marketing automation. SharpSpring marketing automation is a suite…

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Dynamic Email from SharpSpring

mollyseebol -

Emails are piling up on consumers, and cutting through all that digital noise means that hyper-personalization is no longer a luxury – it’s a necessity. That’s where dynamic email comes in. Simply put, dynamic email changes based on the recipients attributes, interests and actions. No coding required. Swap out entire phrases, images, videos and calls…

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SharpSpring for Agencies

mollyseebol -

If you’re an agency seeking a marketing automation partner, you don’t need to look any further than SharpSpring. Why are we so confident? Put simply, we built our entire company around marketing agencies and that focus affects everything we do. Want some proof? Well here you go! First off, we have an incredible agency pricing…

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Why Sharpspring is the Best Marketing Automation Choice

brittanydemers -

If you’re watching this video, you’re probably asking what sets SharpSpring apart from all the rest. First off, SharpSpring is simple. And it keeps things simple for you. It’s super flexible and works seamlessly with the tools you already use. Basically, SharpSpring plays nice. It’s simply set up the way you would want any app…

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Marketing Automation Benefits

Mark Brown - Mon, December 14, 2015

If you think marketing automation is just another type of software for techies, think again. It’s designed for marketers just like you. So, what benefits can marketing automation really provide? Below we’ll explore what marketing automation is already bringing to the table for businesses around the world. Prepare to see how this new bit of…

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Targeted Email Marketing To Improve Conversions

Maryka Burger - Mon, November 2, 2015

Are you taking the easy way out? Sending generic emails about your products and services to mass mailing lists is simple, but it generally yields lower results than using targeted email marketing. Many companies still struggle with how they can move past these email batch blasts to a more effective, targeted approach. SharpSpring is spreading…

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