Marketing Automation Blog

Stay up to date on the latest tools and trends in marketing.

Marketing Automation Supports e-Commerce

Maryka Burger - Thu, March 24, 2016

Retailers constantly develop complex methods of marketing in an attempt to appeal to their target audience. With so many facets to consider such as mobile users, showrooming, Search Engine Optimization, social commerce and omni-channels, retailers need some help. Enter marketing automation software – software that can track end-to-end ROI for all of your marketing efforts…

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Is Your B2B Company Ready for Marketing Automation?

Maryka Burger - Thu, March 17, 2016

So you’re the CEO of a small B2B company and are unsure if a marketing automation platform will make a difference for your bottom line. It’s easy to stick to the tried-and-true methods of email marketing and direct marketing campaigns, relying on the sales team to nurture your leads until they close.  However, monitoring, implementing…

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Using Lead Nurturing to Move Leads Down the Funnel

Maryka Burger - Fri, March 11, 2016

A sales funnel is one of the best ways to help you understand the process your customers went through to become a sale. A typical sales funnel consists of the following three steps: Awareness Consideration Conversion   Each of these steps moves a lead further down the funnel and closer to becoming a sale. How…

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The Rise of Social Commerce

Mark Brown - Thu, March 3, 2016

What Does It Mean for Your Business? ‘Social commerce’ is emerging as a combination of e-commerce and social media. It promotes social interaction and user engagement for buying and selling products and services. You can also define social commerce as using social media networks in the framework of e-commerce sales. In other words, social commerce…

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What is the Difference Between Marketing Automation & CRM?

Maryka Burger - Tue, February 23, 2016

It’s not uncommon for people to confuse the functions of a Customer Relationship Management (CRM) system (such as Salesforce.com) and marketing automation. Once you understand the differences, it’s easy to see how these are both necessary tools that complement each other and help grow your business. Definitions first While there are complex definitions for each,…

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Why A Marketing Campaign Should Use Lead Nurturing?

Mark Brown - Tue, February 16, 2016

Lead nurturing is about building relationships with leads over time and continuing to engage them until they are ready to buy. It keeps you top of mind with your potential clients and focuses marketing and communication efforts on tracking the behaviors of prospects to zero in on their needs and offer the right solutions. It’s all…

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Common Marketing Automation Mistakes to Avoid

Mark Brown - Fri, February 12, 2016

Right now is the best time to deploy a marketing automation platform. Marketing automation is experiencing record adoption, more than any other digital marketing platform, and has seen a 50% increase in growth over the past year. As with any platform, there are best practices to follow and pitfalls to avoid when choosing a provider…

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Steps To A Successful Marketing Automation Campaign

Maryka Burger - Thu, February 4, 2016

Marketing automation has changed the face of the marketing industry. But like with any major innovation, some people say the change is good, and some say it’s bad. Why is this? Many marketers don’t know what they want, and select software that is often neglected and eventually discarded as a bad investment. Marketing automation takes time…

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Bridge Sales and Marketing With Marketing Automation

Maryka Burger - Fri, January 29, 2016

Ideally, your sales team and your marketing team are working in concert, relaying information and supporting each other to increase business and drive revenue. If this is not the case, it most certainly is a goal. Using a marketing automation platform can help achieve that goal and make everyone even more effective. Let’s explore some…

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What Does the Future of Marketing Automation Hold?

Maryka Burger - Thu, January 14, 2016

What Does the Future of Marketing Automation Hold? Happy New Year everyone! As the new year begins, let’s look at the future of marketing automation and how the experts say it will evolve through 2016. We know that marketers will continue to invest in marketing automation, but in order for the industry to grow even…

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