Marketing Automation Blog

Stay up to date on the latest tools and trends in marketing.

Top 5 Things to Learn From Our Train-Wreck Webinar

Kim Jamerson - Fri, April 17, 2015

Schadenfreude. Ever heard of it? It’s the pleasure one derives from the misfortune of others. We invite you to do that at our expense in the hopes that you’ll learn from our webinar missteps. What Happened Two weeks ago, we hosted the first of a series of SharpSpring webinars designed to share best practices and…

Continue reading...

Marketing Automation and E-Commerce: SharpSpring Webinar & Guest Post

Lindsey Sherman - Fri, April 3, 2015

We’re excited to announce a brand-new webinar series, beginning Wednesday, April 8th. To kick-start this series, we’re featuring a guest blog post from the presenter, Dan Roche of Lake34 Marketing. Using SharpSpring marketing automation, Dan helped an e-commerce customer achieve impressive results: Increased email opens by 50%, Improved click-throughs 300%, Decreased shopping cart abandons by…

Continue reading...

White Label Marketing Automation Platform

Lindsey Sherman - Mon, December 1, 2014

At SharpSpring, we built our business around agencies. We wanted to take a different approach from our competitors, because we believe that our agency partner’s clients should remain just that- their clients. Our job is to tie our partner’s clients to them, not us. That’s why we don’t force partners into using our CRM, and…

Continue reading...

Marketing Automation & CRM Integration: An Unbeatable Combination

Lindsey Sherman - Thu, November 20, 2014

When you think dynamic duos, chances are you think of people and things similar to Batman and Robin, Bert and Ernie, Peanut Butter and Jelly, Wine and Cheese. But as a marketer, you should be thinking about Marketing Automation and CRM. This powerful pairing can completely revolutionize your marketing efforts, taking sales and ROI to…

Continue reading...

SharpSpring’s Powerful Marketing Automation Provides Seamless Transition for Former Optify Customers

SS-Admin - Fri, November 7, 2014

SharpSpring is pleased to announce our rapid growth as former Optify customers discover this powerful and affordable marketing automation software. Optify shut down operations on Nov. 5. “We’ve built our business around our marketing agency partners, so I’m pleased, but not surprised by the spike of interest we are receiving from former Optify resellers, many…

Continue reading...

SharpSpring Hits a Major Milestone: 250 agency partners have chosen us!

Rick Carlson - Wed, October 29, 2014

To say SharpSpring has had a big year is an understatement. Our service officially launched to the public just 10 months ago, and we merged with SMTP (NASDAQ: SMTP) in August so that we could offer world-class email delivery. Our revolutionary call tracking feature was released in September, making SharpSpring the first marketing automation company…

Continue reading...

Marketing Automation Facts & Myths Debunked

Lindsey Sherman - Mon, October 20, 2014

Aaah, fall. The time of year for crunchy leaves, football, and pumpkin flavored everything. And let’s not forget Halloween. This time of year is perfect for spooky stories and urban legends. And while you may have heard some frightening tales about marketing automation, today’s blog post is dedicated to dispelling a few of the more…

Continue reading...

The Secret Force Behind SharpSpring Marketing Automation

Lindsey Sherman - Fri, October 17, 2014

Start Your Automaton Army Have you ever wondered how SharpSpring is able to charge a fraction of the price of our competition? We’re ready to share our secret, are you ready? We have an army of Automatons (aw•tom•uh•ton).  Humanoid autonomous robots that control every aspect of our site. Don’t believe us? Well, that’s fair. I…

Continue reading...

SharpSpring – Now an SMTP Company!

Rick Carlson - Fri, August 15, 2014

It is with great pleasure and excitement about the future that I am writing today to announce that SharpSpring is now a part of SMTP, Inc. (NASDAQ:SMTP). In SharpSpring’s short time to market (essentially just this year), more than 200 marketing agencies have signed on as SharpSpring partners and have used the platform to bring…

Continue reading...

Email A/B Testing For Conversions

Lindsey Sherman - Tue, July 15, 2014

Your emails are about to become a lot more effective. Last week, SharpSpring launched our newest feature, A/B Testing for Email. To celebrate, we’ve compiled some best practices and testing ideas for you to get started making your emails work harder for you. A/B Testing, also known as split testing, shows two versions of marketing…

Continue reading...