Marketing Automation Blog

Stay up to date on the latest tools and trends in marketing.

Importance of Marketing Automation & CRM

chrislandman - Thu, May 29, 2014

Marketing automation and Customer Relationship Management (CRM) services help marketing agencies organize data, nurture leads and ultimately drive sales. CRM and marketing automation software provide essential functions for a marketing agency. Choosing between or the other is essentially like saying, “Would you rather obtain new customers or keep your existing ones?” Of course, the answer is…

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Marketing Automation Features Revolutionizing Agencies

chrislandman -

The features that make marketing automation a must have for marketing departments are also revolutionizing marketing agencies. “Marketing automation” is a term that gets thrown around a lot these days. It’s the latest innovation in brand promotion, lead nurturing and sales. But what makes marketing automation so great? If all the software does is send…

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Steps To A Successful Marketing Automation Implementation

chrislandman - Thu, May 22, 2014

Marketing automation is a crucial tool for a successful marketing strategy and when used correctly it will help marketing departments gather more leads, close sales, and prove true ROI. A great marketing automation platform like SharpSpring has all the tools to make a business’ marketing plan successful. However, because it’s so powerful it can easily…

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News, Tips and Features of Marketing Automation

SS-Admin - Fri, May 16, 2014

Marketing automation and marketing technology continues to adapt to the ever evolving technology landscape. More than ever the emergence of marketing automation is allowing businesses to generate more leads, increase sales and prove ROI. Here are the news, tips and features of marketing automation and marketing technology, that you need to be aware of this…

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Social Media Week in Review

SS-Admin -

Marketing automation and marketing technology continues to adapt to the ever evolving technology landscape. More than ever the emergence of marketing automation is allowing businesses to generate more leads, increase sales and prove ROI. Here are the news, tips and features of marketing automation and marketing technology, that you need to be aware of this…

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Marketing Automation and the Canada Anti-Spam Law

chrislandman - Wed, May 7, 2014

The Canada Anti-Spam Legislation (CASL) will have a far-reaching effect on the world of marketing and makes having a great marketing automation service invaluable. CASL is a law that that applies to all commercial electronic messages (CEM). It requires all recipients to provide opt-in consent, before a CEM can be sent. The law not only…

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How To Plan Out Your Blog Strategy

chrislandman - Sun, March 23, 2014

Blogging is a crux for any content marketing strategy. But a poorly thought-out blog post can turn away potential leads. Scary right? The good news is that it is possible to create excellent, lead generating content. You simply need to have a plan in place. Knowing that you need to blog is a good start. Having…

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Social Media Week in Review for March 10-March 16

chrislandman - Mon, March 17, 2014

Another week has come and gone in the world of marketing automation. The first full week in March is now behind us. Let’s take a look at what you might have missed in the world of marketing automation and marketing technology. Here are the ten stories that you need to the know in the world…

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4 Blogging Basics For A Content Marketing Strategy

chrislandman - Fri, March 14, 2014

Blogging is a key part of a content marketing strategy, but writing blog posts without a built in strategy can represent your brand in a negative fashion. In a previous post, I touched on how to prepare for writing a blog. Once you have all the elements in place for the blog post, it’s time…

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Agency Partner Update: Giving Partners More Control

chrislandman - Wed, March 12, 2014

SharpSpring can’t give you back an hour of sleep. However, we have plenty of updates to share with you, which will provide for a restful night’s sleep. SharpSpring marketing automation continues to give your clients all the tools they need to automate their marketing strategy. Increased recognition  SharpSpring continues to surprise people with it’s marketing…

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