Marketing Automation Blog

Stay up to date with the latest posts, case studies and webinars from SharpSpring.

6 Must-Have Tools for Generating Leads Online

Brenda S. Stoltz - Fri, January 13, 2017

Marketing and lead generation have changed dramatically since the pre-internet days, now taking place primarily online rather than in person or by phone. And while generating leads online may seem like a daunting task, marketing automation and other platforms can help make it easy. Nearly half the world’s population uses the internet, which means there’s…

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All Onboarding Is Not Created Equal

Brett Tobin - Fri, January 6, 2017

For Yoda and Luke Skywalker, it was The Force. For Mister Miyagi and Daniel-son, it was karate chops and crane kicks. When it comes to helping you master SharpSpring, it’s our personalized onboarding process and Onboarding Specialists who ensure that you get the time, training and guidance to be successful with marketing automation as quickly…

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2017: Let’s Grow Together

Andrew Dod - Fri, December 30, 2016

Not trying to be a total “Captain Obvious” here, but one of the reasons why agencies find SharpSpring’s business model so attractive is our commitment to helping them grow. Our entire business is built around agencies, so we’re in the same boat, connected at the hip, two peas in a pod. You get it. While…

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D’oh! The Top 5 Marketing Automation Fails

Brenda S. Stoltz - Mon, December 19, 2016

Every marketer has done it. You get an email drafted, edited and proofed. You set it up in your marketing automation system and schedule it to go out. When the send date arrives, you get the email in your inbox (because, of course, you’re on every list, right?). Immediately, you see a glaring typo in…

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How To Create Buyer Personas to Streamline Conversions

Olivia Williams - Wed, December 14, 2016

SharpSpring has launched customizable buyer Personas, which make segmentation and targeted messaging much easier. This new feature allows you to: More effectively target your customer audiences Escalate the power of your dynamic emails and landing pages Improve your segmentation processes Increase your open rates, click-through rates and conversions Why Personas? Powerful marketing is all about…

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Where have you been my whole professional life, SharpSpring?

Andrew Dod - Mon, December 5, 2016

Twenty years ago as a marketing agency founder and executive, I hungered to visualize more clearly the value we provided clients, both to prove ROI and to make our firm indispensable. For certain, I knew we were effectively executing programs and campaigns against an overall strategy, but connecting specific tactics to specific results was a…

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How to Integrate Marketing Automation into E-com Strategy

Jena Bezesky - Mon, November 28, 2016

What separates an average dish from an extraordinary one? That is a question I’ve been thinking about lately as I begin meal planning for the holidays. From what I’ve learned, sometimes one extra ingredient can make all the difference. Just like that magical ingredient in the perfect holiday recipe, there’s one key element that a…

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How Automated Workflows From SharpSpring Work

Yusuf Hasanogullari - Tue, November 22, 2016

As a Swedish SharpSpring partner in a market dominated by HubSpot, I often have to fight for credibility against the industry giant since most customers have already equated the concept of “Inbound” with HubSpot. As SharpSpring partners, we are well aware that HubSpot is just one solution among many. The challenge is to credibly demonstrate…

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How To Increase Email Click-Through Rates

Maryka Burger - Tue, October 25, 2016

Personalize your emails based on each recipient’s attributes and interests – without writing code. Personalized emails generate 6x higher transaction rates, according to Experian Marketing Services. As a marketer, you probably remember when you received your first dynamic email. For me, it was when a bookseller recommended a novel based on a few past purchases. The…

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Two-Way Sync Your Contacts Between SharpSpring and Other Platforms With PieSync

Maryka Burger - Thu, October 20, 2016

Syncing contacts across applications is just plain tedious. It gets even more complicated when you’re dealing with thousands of contacts for your marketing campaigns. To take the hassle out of it all, SharpSpring has partnered with PieSync, a B2B connection service that allows you to perform two-way contact syncing between your favorite cloud apps in…

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