Marketing Automation Blog

Stay up to date on the latest tools and trends in marketing.

Accelerate Lead Generation With Content

Olivia Williams - Fri, August 25, 2017

lead-generation

Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality. While generating high-quality leads has always been an objective for B2B marketers, it’s quickly becoming the top strategy for companies to grow…

Continue reading...

Video & Marketing Automation: One Marketer’s Tale

Valerie Riley - Fri, August 11, 2017

video

“We need more video.” – CEO That’s basically how it started. We were in a meeting, and our CEO noted that we were missing the boat on video. I can’t blame him. The numbers don’t lie. Marketers who use video grow revenue 49% faster than non-video users. (VidYard) People spend on average 2.6x more time…

Continue reading...

The Secret Formula for a Marketing Budget

Michelle Moore - Wed, August 9, 2017

marketing-budget

Coming up with the right marketing budget for your business (or guiding a client on the subject) can be a real struggle. What works one year might not work the next. What works for one type of campaign might not work for another. It might be tempting to lump everything into your sales budget and…

Continue reading...

Slim Down Your Offering, Bulk Up Your Revenue [Webinar]

Isabel Hasty - Fri, August 4, 2017

service-offerings

Are you the Cheesecake Factory of agencies? Does your menu of services have so many options that people coming to your site don’t even know where to begin?  This is a mistake that many agencies make when publishing their services online. It’s easy to get carried away with how much you’d like to offer – but actually…

Continue reading...

5 Ways Marketing Automation Enhances Customer Loyalty

Olivia Williams - Mon, July 31, 2017

marketing-automation

Imagine it’s 1953. You decide it’s time to buy a brand new, state-of-the-art TV. You walk into Sears, ready to buy. What happens next? Most likely, a friendly salesperson will walk you through the entire buying process. She’ll enthusiastically explain all the features and benefits of a home television set. You’ll leave the store feeling…

Continue reading...

Visualize the Buyer’s Journey With SharpSpring’s Visual Workflow Builder

Michelle Moore - Mon, July 24, 2017

visual-workflow-builder

SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning. Point and click to build and expand automation tasks with branching logic. Clearly visualize the workflows that drive your…

Continue reading...

The Marketing Automation Terms You Need to Know

Jena Bezesky - Fri, July 21, 2017

marketing-automation-glossary

When you were a kid, what did your mom tell you every time you asked her what a word meant? “Just look it up in the dictionary.” Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary….

Continue reading...

Top 5 Inbound Marketing Trends of 2017

Isabel Hasty - Fri, July 14, 2017

inbound

Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts? Like the best surfers, the leading marketers have developed an eye for big movements in their space….

Continue reading...

Get Out of the Spam Folder and Into the Inbox

Michelle Moore - Fri, July 7, 2017

We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on…

Continue reading...