Marketing Automation Blog

Stay up to date with the latest posts, case studies and webinars from SharpSpring.

Why You Should Treat Your Audience Like Cats

Katie Schieder - Fri, February 10, 2017

audience

Marketing automation is a vital tool for reaching your audience in today’s digital world. It facilitates the process of capturing, nurturing, qualifying and closing leads. Agree? Of course you do. You’ve bought into marketing automation, you drank the Kool-Aid. But there’s a problem. You’ve created valuable content, set up email campaigns and associated workflows, built…

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4 Sales Email Templates That Drive Conversions

James Morgan - Wed, February 8, 2017

sales email

When I began my career in sales, I never thought about using sales email templates. (I didn’t think about a lot of things.) I would power through my work days – making my calls, sending off calendar appointments, scanning company updates. Then, when I needed to send a follow-up email to one of my prospects, my…

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5 Things Your Onboarding Specialist Wants You to Know

Justin Garrett - Fri, February 3, 2017

onboarding-specialist

What do a Super Bowl coach and a SharpSpring Onboarding Specialist have in common? Expert knowledge. A football team, no matter how great its players, cannot make it to America’s biggest stage without an expert advisor on its sidelines. Play by play, down by down, an effective coach breaks football down to a science that…

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How to Write Landing Page Copy That Converts

Olivia Williams - Fri, January 27, 2017

landing page

So you’ve got your leads to your landing page. They’ve responded to whatever marketing breadcrumbs that you’ve left for them, and now is the moment it should pay off. Then something terrible happens. They simply turn around and leave. It’s called landing page abandonment. I liken this feeling to your date walking out on you….

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Nobody Complains About Spam Anymore…Or Even Bothers to Unsubscribe

Rick Carlson - Thu, January 26, 2017

Key takeaways: The unsubscribe link has effectively been replaced by the in-browser “junk mail” button ISPs track your sender domain reputation individually Engagement ratio – marketers must understand this term Marketing automation features, including dynamic email, dynamic landing pages and responsive templates, can have a big impact on deliverability. User behavior is changing The top…

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How Do Marketing Agencies Use Marketing Automation?

Valerie Riley - Fri, January 20, 2017

As the month of love approaches, it’s time to think about the adoration we here at SharpSpring have for digital marketing agencies and the commitment we feel to them. Sure, those other marketing automation platforms might have a “program” for agencies or a special pricing plan, but SharpSpring is an entire platform built around the…

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6 Must-Have Tools for Generating Leads Online

Brenda S. Stoltz - Fri, January 13, 2017

Marketing and lead generation have changed dramatically since the pre-internet days, now taking place primarily online rather than in person or by phone. And while generating leads online may seem like a daunting task, marketing automation and other platforms can help make it easy. Nearly half the world’s population uses the internet, which means there’s…

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All Onboarding Is Not Created Equal

Brett Tobin - Fri, January 6, 2017

For Yoda and Luke Skywalker, it was The Force. For Mister Miyagi and Daniel-son, it was karate chops and crane kicks. When it comes to helping you master SharpSpring, it’s our personalized onboarding process and Onboarding Specialists who ensure that you get the time, training and guidance to be successful with marketing automation as quickly…

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2017: Let’s Grow Together

Andrew Dod - Fri, December 30, 2016

Not trying to be a total “Captain Obvious” here, but one of the reasons why agencies find SharpSpring’s business model so attractive is our commitment to helping them grow. Our entire business is built around agencies, so we’re in the same boat, connected at the hip, two peas in a pod. You get it. While…

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D’oh! The Top 5 Marketing Automation Fails

Brenda S. Stoltz - Mon, December 19, 2016

Every marketer has done it. You get an email drafted, edited and proofed. You set it up in your marketing automation system and schedule it to go out. When the send date arrives, you get the email in your inbox (because, of course, you’re on every list, right?). Immediately, you see a glaring typo in…

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