Last updated on March 11, 2022
There are many different metrics for marketers to potentially keep track of, and some aspects of digital marketing can be harder to quantify than others. Nonetheless, it’s always helpful to assess how your campaigns are performing. That’s especially true for content marketing, where you may need to evaluate sales results…
Last updated on February 28, 2022
Investing in continuing education by taking advanced training courses and gaining new certifications is more important now than ever before. The challenges posed by today's tough economic landscape have made for an even more competitive job market in recent years. Continuously improving your skills is one surefire way to stay…
Last updated on February 24, 2022
What do psychologists have in common with marketers? Well…a lot, actually. Both look at human behavior to help predict the actions that a person might take. One of the ways marketers have hacked psychology is through color theory. In the following article, we'll explore how color theory can help you…
Last updated on February 17, 2022
Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. Look…
Last updated on February 10, 2022
Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand their audience and which strategies work for them. When it comes to differences in marketing for B2B vs B2C businesses,…