Last updated on February 13, 2018
What Does It Mean for Your Business? ‘Social commerce’ is emerging as a combination of e-commerce and social media. It promotes social interaction and user engagement for buying and selling products and services. You can also define social commerce as using social media networks in the framework of e-commerce sales.…
Last updated on March 17, 2018
It’s not uncommon for people to confuse the functions of a Customer Relationship Management (CRM) system (such as Salesforce.com) and marketing automation. Once you understand the differences, it’s easy to see how these are both necessary tools that complement each other and help grow your business. Definitions first While there…
Last updated on February 13, 2018
Lead nurturing is about building relationships with leads over time and continuing to engage them until they are ready to buy. It keeps you top of mind with your potential clients and focuses marketing and communication efforts on tracking the behaviors of prospects to zero in on their needs and offer…
Last updated on February 10, 2018
Marketing automation has changed the face of the marketing industry. But like with any major innovation, some people say the change is good, and some say it’s bad. Why is this? Many marketers don’t know what they want, and select software that is often neglected and eventually discarded as a…
