Before we spring forward, let’s take a look back at the week that was in social media.
Here is a look at the 10 stories that highlight the week of March 3-March 9 in the world of marketing, marketing automation and marketing technology.
Social Media Links
Trends & Benefits of Marketing Automation http://t.co/kcizxTH7Vm
— Business 2 Community (@B2Community) March 5, 2014
Here is an article on the benefits of marketing automation despite the initial difficulties with adapting to the software.
Mobile Is The New Black: Marketing technology traditionally follows communication technology:… http://t.co/9crdcIaCfK
— MediaPost (@MediaPost) March 4, 2014
This article focuses on how the communication preference of mobile phones will force technology marketing to follow the mobile path.
Beyond Google: The Fragmented World Of Mobile Search Marketing: Google commands the largest… http://t.co/8sbDhKb6nD
— MediaPost (@MediaPost) March 5, 2014
This article looks at how Google search is being replaced on mobile phones with dedicated apps. For example, Yelp is a site that people use to search for local business, restaurants and movie theaters. It also has customer reviews. The click-to-call option is also a convenient choice for smartphone users.
80% of leads who arrive on your site aren’t sales ready. Are you doing what you can to lead them down that path? http://t.co/YLhkcJE22k
— CMSWire.com (@cmswire) March 8, 2014
This story looks at how topic-oriented lead nurturing can help convert leads into sales through marketing automation.
— Social Media News (@socialMEDlA) March 7, 2014
This is a funny look at some of the weird things going on with marketing technology. Something tells me Michael Scott would love the bacon alarm clock.
— Inc. (@Inc) March 8, 2014
This is an article about how certain phrases that marketers use can be a detriment to a marketing strategy.
25 B2B Marketing Automation Thought Leaders to Follow on Twitterhttp://t.co/uhepYCFE4z
— The Technology Tweet (@tumblingeek) March 7, 2014
This is a list of 25 individuals, who provide outstanding insight on Twitter and represent different skills within marketing automation
VentureBeat just released the VB Marketing Automation Index report. Get it here.http://t.co/oImnNJKvda
— Marcel Litvák Feliks (@litvakfeliks) March 4, 2014
This is an article about the first mobile marketing automation platform from Kahuna. It isn’t just an app that does a couple of automation tasks, it is a fully functional marketing automation platform for mobile devices.
— Marketing Magazine (@MarketingUK) March 7, 2014
This story has multiple writers who discuss whether marketing to children should be gender-neutral. I personally think it shouldn’t be gender neutral.
Humor in your messages will help to humanize your online business. | Using Humor in Your Marketing http://t.co/8QAEUZnKlP
— Okanjo eRetail (@okanjo_eretail) March 9, 2014
This article looks at the different ways humor can be used in marketing. The key is utilizing humor, while not allowing the audience to lose sight of the brand.