Company Blog

How Do Marketing Agencies Use Marketing Automation?

Valerie Riley - Fri, January 20, 2017

As the month of love approaches, it’s time to think about the adoration we here at SharpSpring have for digital marketing agencies and the commitment we feel to them. Sure, those other marketing automation platforms might have a “program” for agencies or a special pricing plan, but SharpSpring is an entire platform built around the…

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All Onboarding Is Not Created Equal

Brett Tobin - Fri, January 6, 2017

For Yoda and Luke Skywalker, it was The Force. For Mister Miyagi and Daniel-son, it was karate chops and crane kicks. When it comes to helping you master SharpSpring, it’s our personalized onboarding process and Onboarding Specialists who ensure that you get the time, training and guidance to be successful with marketing automation as quickly…

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2017: Let’s Grow Together

Andrew Dod - Fri, December 30, 2016

Not trying to be a total “Captain Obvious” here, but one of the reasons why agencies find SharpSpring’s business model so attractive is our commitment to helping them grow. Our entire business is built around agencies, so we’re in the same boat, connected at the hip, two peas in a pod. You get it. While…

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Personas Streamline Messaging and Boost Conversions

Olivia Williams - Wed, December 14, 2016

SharpSpring has launched customizable buyer Personas, which make segmentation and targeted messaging much easier. This new feature allows you to: More effectively target your customer audiences Escalate the power of your dynamic emails and landing pages Improve your segmentation processes Increase your open rates, click-through rates and conversions Why Personas? Powerful marketing is all about…

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Where have you been my whole professional life, SharpSpring?

Andrew Dod - Mon, December 5, 2016

Twenty years ago as a marketing agency founder and executive, I hungered to visualize more clearly the value we provided clients, both to prove ROI and to make our firm indispensable. For certain, I knew we were effectively executing programs and campaigns against an overall strategy, but connecting specific tactics to specific results was a…

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Marketing Automation: The Key Ingredient for the Perfect Ecommerce Recipe

Jena Bezesky - Mon, November 28, 2016

What separates an average dish from an extraordinary one? That is a question I’ve been thinking about lately as I begin meal planning for the holidays. From what I’ve learned, sometimes one extra ingredient can make all the difference. Just like that magical ingredient in the perfect holiday recipe, there’s one key element that a…

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Build Personalized Emails That Increase Open, Click-Through and Conversion Rates

Maryka Burger - Tue, October 25, 2016

Personalize your emails based on each recipient’s attributes and interests – without writing code. Personalized emails generate 6x higher transaction rates, according to Experian Marketing Services. As a marketer, you probably remember when you received your first dynamic email. For me, it was when a bookseller recommended a novel based on a few past purchases. The…

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Two-Way Sync Your Contacts Between SharpSpring and Other Platforms With PieSync

Maryka Burger - Thu, October 20, 2016

Syncing contacts across applications is just plain tedious. It gets even more complicated when you’re dealing with thousands of contacts for your marketing campaigns. To take the hassle out of it all, SharpSpring has partnered with PieSync, a B2B connection service that allows you to perform two-way contact syncing between your favorite cloud apps in…

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Make Personalized Marketing Effortless with Dynamic Landing Pages

Maryka Burger - Fri, September 16, 2016

Automatically display exactly the right content for each visitor without writing code. Improve conversions with one page that adapts to a variety of visitors. Utilize existing SharpSpring data to personalize your pages. Easily switch out images/text/headlines/videos – no coding required. Coding is about as fun as a root canal. That’s why programmers are paid big…

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Busting Myths About Marketing Automation

Valerie Riley - Fri, September 2, 2016

Did you know that a clothed snowman melts more slowly than a ‘naked’ one? While we’re at it, did you know that a superheated jawbreaker can explode when bitten down upon? Or that a filling a football with helium will not make it fly further? For years, one of my guilty pleasures was the TV…

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