Company Blog

4 Marketing Automation Success Stories From the Masters

Andrew Dod - Fri, February 24, 2017

marketing-automation-takeaways

At SharpSpring, we put agencies and their brands first. We constantly work at creating the most affordable, powerful marketing automation platform in the world with agencies in the forefront of our minds, putting tools and knowledge into agencies’ hands with the features they need to stay ahead and drive revenue. I truly see our job…

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SharpSpring CEO Talks ‘Personalization’ at IZEAfest 2017

Jennifer Denault - Wed, February 22, 2017

izeafest

SharpSpring CEO Rick Carlson recently presented at IZEAfest, an event geared at bringing together content creators, brands and agencies. This year’s theme was “Create Your Future,” with a focus on the different technologies and techniques available to help marketers attract and engage online audiences. Rick discussed how the buyer’s journey has changed over the years…

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Comparing Marketing Automation: Where Does SharpSpring Stand?

Valerie Riley - Fri, February 17, 2017

comparing-marketing-automation

You’ve likely run across a guide or two comparing marketing automation platforms – just about every marketing automation provider out there has some version of it. You know the drill…you’ll see a platform’s best features vs. the competition, and it’s slightly (or grossly) tilted in one platform’s favor. Confession….we here at SharpSpring have them too….

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Why You Need Drip Marketing in Your Life

Andrew Dod - Wed, February 15, 2017

drip marketing

Don’t you wish you had a way to send out a whole bunch of emails to consumers to guide them through the sales cycle? And wouldn’t it be even better if those pesky emails were personalized and automated, and you never had to worry about manually writing or sending them yourself? I’m going to just…

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4 Sales Email Templates That Drive Conversions

James Morgan - Wed, February 8, 2017

sales email

When I began my career in sales, I never thought about using sales email templates. (I didn’t think about a lot of things.) I would power through my work days – making my calls, sending off calendar appointments, scanning company updates. Then, when I needed to send a follow-up email to one of my prospects, my…

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5 Things Your Onboarding Specialist Wants You to Know

Justin Garrett - Fri, February 3, 2017

onboarding-specialist

What do a Super Bowl coach and a SharpSpring Onboarding Specialist have in common? Expert knowledge. A football team, no matter how great its players, cannot make it to America’s biggest stage without an expert advisor on its sidelines. Play by play, down by down, an effective coach breaks football down to a science that…

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How to Write Landing Page Copy That Converts

Olivia Williams - Fri, January 27, 2017

landing page

So you’ve got your leads to your landing page. They’ve responded to whatever marketing breadcrumbs that you’ve left for them, and now is the moment it should pay off. Then something terrible happens. They simply turn around and leave. It’s called landing page abandonment. I liken this feeling to your date walking out on you….

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Nobody Complains About Spam Anymore…Or Even Bothers to Unsubscribe

Rick Carlson - Thu, January 26, 2017

Key takeaways: The unsubscribe link has effectively been replaced by the in-browser “junk mail” button ISPs track your sender domain reputation individually Engagement ratio – marketers must understand this term Marketing automation features, including dynamic email, dynamic landing pages and responsive templates, can have a big impact on deliverability. User behavior is changing The top…

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How Do Marketing Agencies Use Marketing Automation?

Valerie Riley - Fri, January 20, 2017

As the month of love approaches, it’s time to think about the adoration we here at SharpSpring have for digital marketing agencies and the commitment we feel to them. Sure, those other marketing automation platforms might have a “program” for agencies or a special pricing plan, but SharpSpring is an entire platform built around the…

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All Onboarding Is Not Created Equal

Brett Tobin - Fri, January 6, 2017

For Yoda and Luke Skywalker, it was The Force. For Mister Miyagi and Daniel-son, it was karate chops and crane kicks. When it comes to helping you master SharpSpring, it’s our personalized onboarding process and Onboarding Specialists who ensure that you get the time, training and guidance to be successful with marketing automation as quickly…

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