Company Blog

By the Numbers: A SaaS Growth Story

Rick Carlson - Thu, April 27, 2017

This post departs from our usual blog topics to tell the story of SharpSpring’s growth from the perspective of our key metrics. It’s primarily intended for other SaaS entrepreneurs, but anyone with an interest in the details of our business might find it worthwhile. Growing from zero to over $10M ARR in three short years…

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The PB&J of Content Marketing

Travis Simpson - Wed, April 26, 2017

You know how they say “first time’s the charm”? Ok, maybe that’s not exactly the right saying, but it was true for my content marketing agency when we first deployed marketing automation for one of our clients. In fact, this “first” was also one of our greatest success stories. A brief bit of background: My…

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SharpSpring Onboarding Part 4: Tracking Your Performance

Anthony Woythaler - Thu, April 20, 2017

onboarding

If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding. Your Onboarding Specialist will guide you through the platform, ensuring you know exactly how to (a) see who’s visiting your site, (b) send the right content to the right audiences, and (c)…

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Agencies Talk: How to Get More Clients

Andrew Dod - Fri, April 14, 2017

clients

The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients. We then compiled the best answers into this blog post to provide you with some new ideas – or if you’re…

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14 Tips for a Hot Video Marketing Strategy

Kim Jamerson - Fri, April 7, 2017

In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice. In a recent survey conducted by SharpSpring, 83% of agencies reported they were increasing their video marketing…

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SharpSpring Onboarding Part 3: Building Automations That Convert

Matthew Mogavero - Wed, April 5, 2017

automations

If you were given some lumber, nails and a hammer and told to build a treehouse, you might be able to create something that looked like a treehouse – but would the final product be something you’d let your kids play in? Learning how to use marketing automation is kind of similar. You have all…

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SharpSpring Adjusts Pricing to Be More In-Line with HubSpot

Rick Carlson - Sat, April 1, 2017

GAINESVILLE, Fla., April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On. The decision came based on input from HubSpot, who regularly questions the viability of our pricing model on “kill sheets” they send to their customers that are…

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How Content Automation Boosts Social Media Marketing

Alla Bogdan - Wed, March 29, 2017

social media marketing

Complete and total automation seems to be the direction in which digital marketing is headed. Email automation has become something that’s completely natural – as we can’t imagine writing unique emails to each client every single day – and we keep data on all of our users in automated CRM systems. Studies show that 34%…

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11 Retention Marketing Tips to Reduce Client Turnover

Koertni Adams - Fri, March 24, 2017

retention marketing

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than funneling all of your resources into acquiring new clients, it might be in your best interest to focus on…

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SharpSpring Onboarding Part 2: Creating a Killer Content Strategy

Cassandra Garcia - Fri, March 17, 2017

content strategy

Early on in my onboarding career at SharpSpring, I was tasked to give a presentation on content marketing. Coming from an Art History background, I certainly understood the importance of content, but I had to do quite a bit of research to understand what goes into developing and executing an effective content strategy. One thing…

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