Guest Blog

Why You Should Treat Your Audience Like Cats

Katie Schieder - Fri, February 10, 2017

audience

Marketing automation is a vital tool for reaching your audience in today’s digital world. It facilitates the process of capturing, nurturing, qualifying and closing leads. Agree? Of course you do. You’ve bought into marketing automation, you drank the Kool-Aid. But there’s a problem. You’ve created valuable content, set up email campaigns and associated workflows, built…

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6 Must-Have Tools for Generating Leads Online

Brenda S. Stoltz - Fri, January 13, 2017

Marketing and lead generation have changed dramatically since the pre-internet days, now taking place primarily online rather than in person or by phone. And while generating leads online may seem like a daunting task, marketing automation and other platforms can help make it easy. Nearly half the world’s population uses the internet, which means there’s…

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D’oh! The Top 5 Marketing Automation Fails

Brenda S. Stoltz - Mon, December 19, 2016

Every marketer has done it. You get an email drafted, edited and proofed. You set it up in your marketing automation system and schedule it to go out. When the send date arrives, you get the email in your inbox (because, of course, you’re on every list, right?). Immediately, you see a glaring typo in…

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How Automated Workflows From SharpSpring Work

Yusuf Hasanogullari - Tue, November 22, 2016

As a Swedish SharpSpring partner in a market dominated by HubSpot, I often have to fight for credibility against the industry giant since most customers have already equated the concept of “Inbound” with HubSpot. As SharpSpring partners, we are well aware that HubSpot is just one solution among many. The challenge is to credibly demonstrate…

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Tying Your Lead Scoring Back to Your Sales & Marketing Processes

Brenda S. Stoltz - Wed, August 24, 2016

While lead scoring is an essential component of your sales and marketing processes, without an action plan on what you will do with those qualified leads, the whole thing can be thrown in the trash. It’s important to go one step beyond lead scoring to ensure that your marketing and sales are aligned with what…

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Using Marketing Automation to Get the Best Return on High-End Promotional Items

Perry Mann - Tue, August 16, 2016

We’ve all received (and tossed out) logo pens, key chains and the like. But have you ever received a personalized, high-end promotional item? Big difference! High-end promo items and marketing automation are two powerful tools that can work in concert to effectively move leads through the funnel and ultimately increase sales. How Marketing Automation Helps…

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5 Critical Signs of a Quality Lead & How To Spot Them

Tom Brownie - Wed, August 10, 2016

We feel very lucky to have selected SharpSpring over the many other marketing automation platforms available in the market. Adopting SharpSpring at an early stage was one of the most valuable investments a growing agency like ours could have made. There are many reasons to love SharpSpring (so many that we even dedicated a blog…

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Magicians never reveal their secrets. Marketers do.

Mila Staneva - Wed, July 20, 2016

You may have already seen SharpSpring’s Card Trick, but here is some more magic that you can do with SharpSpring. Christmas is not just for miracles; it’s also the best time for presents! As digital marketers at Demodia, we wanted to try out something different last Christmas with our latest marketing platform, SharpSpring. Something that…

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Why We Champion SharpSpring

Rob Thomas - Thu, July 7, 2016

The fact that we’ve actively participated in introducing agencies in direct competition with us to SharpSpring has earned us quite a few raised eyebrows over the last year or so. We’ve been telling clients, colleagues – and yes, even competitors – about SharpSpring ever since we moved our own campaigns from our previous marketing automation…

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Why Successful Marketing Automation Doesn’t Start with Automation

Brenda S. Stoltz - Wed, June 29, 2016

While marketing automation is one of the best ways to reach your leads without breaking your back with effort, the success actually comes from what you do long before your marketing activities are automated.  Defining your marketing and lead processes first, understanding your buyer and her place in the buying cycle, and ensuring a solid…

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