Act-On vs. SharpSpring


2017 Marketing Automation Guide for Marketers

SharpSpring Overview

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set and it integrates easily with other tools. SharpSpring doesn’t require an annual contract and is a fraction of the cost of competitors.

Act-On Overview

Act-On offers enterprise-level marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.

SharpSpring Logo
SharpSpring Logo
ActOn Logo
Features Comparable
Reviews
8.1/10

Trust Radius

5/5

MarTech

7.3/10

Trust Radius

4/5

MarTech

Terms Month to month Annual contract paid up front
Annual Cost 20K Contacts(Get Started) $9,600($2,600 Get Started) $27,600($28,600 Get Started)
Features
Reviews
SharpSpring Logo

8.1/10

Trust Radius

5/5

MarTech

ActOn Logo

7.3/10

Trust Radius

4/5

MarTech

Terms SharpSpring Logo
Month to month

ActOn Logo
Annual contract paid up front

Annual Cost 20K Contacts(Get Started) SharpSpring Logo
$9,600($2,600 Get Started)

ActOn Logo
$27,600($28,600 Get Started)

Pricing & Terms

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ActOn Logo
Feature 20k Contact Plan Enterprise
Total
Commitment Due At Signing $2,600 $28,600
Monthly Cost $800/moNo Annual Contract $2,300/moAnnual Contract Paid Up Front
Annual Cost $9,600 $27,600
Onboarding (One Time) $1,800 $1,000
Contacts 20k 20k
API Calls Included Per Day 5k 25K
Marketing Users Unlimited 6
Sales Users Unlimited 100
Emails Included Per Month 100K Unlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in substantially lower than Act-On when it comes to monthly costs and is slightly lower for onboarding. In addition, Act-On locks customers into a full-year contract with payment up front, while SharpSpring customers only pay month to month and can cancel at any time.

SharpSpring Pricing & Terms Comparison

Email Features

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Feature All Plans Enterprise
Total 8/8 8/8
Drag-And-Drop Editor
WYSIWYG Interface
Dynamic Content
Responsive Templates
After-The-Click Tracking
Render Testing
A/B Testing
RSS Email Syndication

Feature parity in email marketing.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Act-On both excel in this area by offering all of the features that help agencies use email as an effective campaign tool for their clients.

SharpSpring Email Features Comparison

Automation Features

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ActOn Logo
Feature All Plans Enterprise
Total 10/10 9/10
Unlimited Workflows and Tasks
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

Parity in automation, but edge to SharpSpring.

Automation is another area where SharpSpring and Act-On both have a rich feature set and match up evenly. SharpSpring offers personas, though, a feature that helps marketers know prospects better and target them with ultra-personalized content via dynamic emails and landing pages.

SharpSpring Automation Features Comparison

Form Features

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Feature All Plans Enterprise
Total 11/12 12/12
Drag-And-Drop Form Builder
Dynamic Forms
Use CSS To Match Your Site
Customized Fields
Custom Calls To Action
Auto-Complete
Progressive Profiling
Form Analytics
Third-Party Forms Supported
Third-Party Post-Back
GoToWebinar Connected
WebEx Connected

Edge to Act-On, but SharpSpring’s auto-fill can be more effective.

Act-On offers progressive profiling to gather data incrementally from leads, but this is due to a philosophical difference between the two platforms. SharpSpring’s approach is to use auto-complete to fill in information previously provided, but it continuously allows leads the option to update their email, phone or other information that has changed since their last visit.

SharpSpring Form Features Comparison

Contact Tracking

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ActOn Logo
Feature All Plans Enterprise
Total 7/7 7/7
Identify Anonymous Site Visitors
Contact Info From Anonymous Visitors (e.g., Reverse IP Look-Up) (ZoomInfo)
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking
Advanced Lead Scoring

Contact tracking features pair up.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies.

SharpSpring Contact Tracking Comparison

Landing Page Builder

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ActOn Logo
Feature All Plans Enterprise
Total 7/7 6/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

SharpSpring wins with funnels.

SharpSpring goes beyond basic landing pages and offers pre-built and customizable funnels - a series of landing pages designed to work together to convert and transform visitors into leads.

SharpSpring Landing Page Builder Comparison

Blog Builder

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ActOn Logo
Feature All Plans Enterprise
Total 7/7 0/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins. Its blog builder is designed to give your top-of-the-funnel marketing and lead acquisition efforts the royal treatment. SharpSpring’s blog builder is also dynamic, allowing a blog to automatically respond to a lead’s attributes.

SharpSpring Blog Builder Comparison

Social Media Features

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ActOn Logo
Feature All Plans Enterprise
Total 3/5 5/5
Social-CRM Integration
Social Profiling
Social Monitoring / Interactions
Social Publishing
Social Media Conversions

Edge to Act-On in social features.

Both solutions offer social media profiling and the ability for the sales team to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI. Act-On provides additional publishing and monitoring capabilities, which are on SharpSpring’s roadmap but aren’t currently available within the platform.

SharpSpring Social Media Features Comparison

Sales-Focused Features

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Feature All Plans Enterprise
Total 4/4 3/4
Built-In CRM
Advanced Lead Scoring
Native Salesforce Integration
Shopping Cart Integration

Edge to SharpSpring in sales feature set.

SharpSpring sets itself apart from competitors by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Act-On, a user must have another CRM; otherwise data is simply stored in what is effectively a repository.

SharpSpring Sales-Focused Features Comparison

Platform Features

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Feature All Plans Enterprise
Total 7/7 7/7
CMS Compatibility
Open API
Zapier Integrations
Multiple Device Tracking
Third-Party/Native Form Compatibilty
Native Salesforce Integration
Advanced Reporting/Data Exports

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers.

SharpSpring Platform Features Comparison

Customer Support

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Feature All Plans Enterprise
Total 4/4 3/4
Dedicated Customer Success Manager
Platform Migration Support All Platforms Marketo / HubSpot Only
In-App Contextual Support Videos
Phone, Email Support

Migrations – two vs. all.

Act-On only supports migration from Marketo and HubSpot. Whether you’re coming from HubSpot, Marketo or any other marketing automation platform, SharpSpring will guide you through the process.

SharpSpring Customer Support Comparison


Easiest Provider to Work With

Fraction of the Cost of Competitors

Month-to-Month Contracts

Unlimited Users/Support

Integrates With Tools You & Your Clients Use

Trusted by Thousands of Companies

SharpSpring - Trusted by Thousands