HubSpot vs. SharpSpring


2017 Marketing Automation Guide for Marketers

SharpSpring Review

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible platform that integrates easily with other tools. SharpSpring is month-to-month and is a fraction of the cost of competitors. It's an affordable alternative to HubSpot.

HubSpot Review

Founded in 2006, HubSpot launched the inbound concept. It’ s a powerful platform that provides a high volume of content. HubSpot’s pricing is on the high end of the spectrum, and annual payment up-front is required.

 
SharpSpring Logo SharpSpring Logo 10K Contact Plan HubSpot Logo Enterprise HubSpot Logo Pro
Features Comparable
Reviews
8.4/10
Trust Radius
4.1/5
MarTech
8.2/10
Trust Radius
4.5/5
MarTech
8.2/10
Trust Radius
4.5/5
MarTech
Terms Month to month Annual Contract Paid Up Front
Annual Cost*(Get Started) $7,200($2,400 Get started) $28,800($33,800 Get started) $15,000($18,000 Get started)
Features
Reviews
SharpSpring Logo
8.4/10
Trust Radius
4.1/5
MarTech
HubSpot Logo
8.2/10
Trust Radius
4.5/5
MarTech
Terms SharpSpring LogoMonth to month HubSpot Logo Annual Contract Paid Up Front
Annual Cost*(Get Started) SharpSpring Logo$7,200($2,400 Get started) HubSpot Logo Enterprise $28,800($33,800 Get started) HubSpot Logo Pro $15,000($18,000 Get started)

* Cost for all products based on 10K contacts.

Note: HubSpot ‘Basic’ is not included in this report. It’s regarded as a blogging tool with minimal functionality.

Pricing & Terms

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
10,000 Contacts Plan Enterprise Pro
Total
Get started cost due at signing $2,400 $33,800 $18,000
Price per month $600/mo. Billed month to month. $2,400/moBilled annually in advance. $1,250/mo$800 + $450 contacts fees. Billed annually in advance.
Onboarding $1,800 $5,000 $3,000
Contacts included in base plan 10K 10K 1K
Additional contacts Next Plan $10 per 1K/mo. $50 per 1K/mo.
Emails included per month in base plan 50K 100K 10K

HubSpot’s pricing is on the high end

HubSpot’s Enterprise plan matches up with SharpSpring, but is more than three times the cost, with SharpSpring including the same number of contacts with a much lower onboarding fee. HubSpot requires an annual commitment paid up front, while SharpSpring is month to month.

SharpSpring Pricing & Terms Comparison

Email Features

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 8/8 8/8 7/8
Drag-And-Drop Editor
WYSIWYG Interface
Dynamic Content
Responsive Templates
After-The-Click Tracking
Render Testing
A/B Testing
RSS Email Syndication

SharpSpring and HubSpot are comparable

Email marketing is at the core of all marketing automation platforms. Both vendors excel in this area by offering features that help businesses use email as an effective campaign tool. A/B testing is not available in HubSpot Pro.

SharpSpring Email Features Comparison

Automation Features

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 10/10 10/10 7/10
Unlimited Workflows and Tasks
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Personas
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages

Automation features lacking at HubSpot’s Pro level

SharpSpring and HubSpot Enterprise matchup nicely here. HubSpot Pro is missing several core marketing automation capabilities. This constricts marketers’ ability to target leads with personalized content based on their interests and actions and where they are in the buying process.

SharpSpring Automation Features Comparison

Form Features

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 11/12 10/12 10/12
Drag-And-Drop Form Builder
Dynamic Forms
Use CSS To Match Your Site Requires tech support
Customized fields
Custom Calls To Action
Auto-Complete
Progressive profiling
Form analytics
Third-Party Forms Supported
Third-Party Post-Back
GoToWebinar connected
WebEx connected

Major functions compare, SharpSpring offers more flexibility

SharpSpring allows users to dynamically update forms and customize how they look with CSS without the need for IT or vendor tech support. HubSpot offers progressive profiling to gather data incrementally from leads.

SharpSpring Form Features Comparison

Contact Tracking

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 6/6 5/6 5/6
Identify Anonymous Site Visitors
Contact Info From Anonymous Visitors (ZoomInfo)
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking

SharpSpring goes deeper with key partnership

Through its partnership with ZoomInfo, SharpSpring provides additional information on anonymous site visitors. This includes names, titles, and contact details of prospects working in the areas most relevant to your business.

SharpSpring Contact Tracking Comparison

Landing Page Builder

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 7/7 6/7 /7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

SharpSpring’s funnels win big here

SharpSpring offers pre-built and customizable funnels — a series of landing pages that work together to convert visitors into leads. SharpSpring and HubSpot Enterprise offer the ability add dynamic web content that automatically responds to the visitor. HubSpot Pro lacks that capability.

SharpSpring Landing Page Builder Comparison

Blog Builder

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 7/8 8/8 6/8
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget
Blog SEO recommendations

Two powerful blogging tools, slight edge to HubSpot

Blogging tools assist with top-of-the funnel marketing and lead acquisition efforts. HubSpot Pro lacks the ability to incorporate dynamic blog content, which eliminates the ability for a blog to automatically respond to a lead’s attributes. HubSpot offers SEO recommendations on keywords to assist with content optimization.

SharpSpring Blog Builder Comparison

Social Media Features

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 3/5 5/5 5/5
Social-CRM Integration
Social Profiling
Social Monitoring / Interactions
Social Publishing
Social Media Conversions

More features in HubSpot, SharpSpring planning to add

All three offer social media profiling and the ability for the sales team to interact on with leads through social channels, and all three can track social media conversions/ROI. HubSpot provides additional publishing and monitoring capabilities, which are on SharpSpring’s roadmap.

SharpSpring Social Media Features Comparison

Sales-Focused Features

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 4/4 4/4 3/4
Built-In CRM
Advanced Lead Scoring
Native Salesforce Integration
Shopping Cart Integration

Similarity in sales-focused features

Providing a free CRM that’s optional (i.e., we play nice with other CRMs) is something that sets both SharpSpring and HubSpot apart from competitors. HubSpot Pro falls short by not providing advanced lead scoring to help sales prioritize leads.

SharpSpring Sales-Focused Features Comparison

Platform Features

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 6/6 5/6 5/6
Universal CMS Compatibility Universal Must use HubSpot CMS for full functionality. $50-$200/mo. fee
Open API
Zapier Integrations(CRMs and other platforms)
Multiple Device Tracking
Third-Party/Native Form Compatibilty
Native Salesforce Integration

Edge to SharpSpring for more compatibility

Both offer an open API and other ways to connect their platforms to third-party solutions. SharpSpring goes further in being vendor agnostic by offering universal CMS compatibility. HubSpot requires use of its CMS for full functionality and charges customers more to use it.

SharpSpring Platform Features Comparison

Customer Support

SharpSpring Logo
SharpSpring Logo
HubSpot Logo HubSpot Logo
All Plans Enterprise Pro
Total 5/5 3/5 3/5
Phone, Email Support
In-App Contextual Support Videos
Ongoing Training
Platform Migration Support Included Included $7,000 $7,000
Dedicated Customer Success Manager Included Included $500/mo. $500/mo.

"I used to be a HubSpot user but have recently found my home with SharpSpring. We grew 400% in sales in our first year with SharpSpring, and this year we are up just shy of 250% in profit. I could not be more pleased."

Gary Williams, CX3 Group


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Month-to-Month Contracts

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