Infusionsoft vs. SharpSpring


2017 Marketing Automation Guide for Marketers

SharpSpring Overview

Launched in 2014 to deliver powerful and affordable marketing automation, SharpSpring is a flexible platform that integrates easily with other tools. SharpSpring is month to month and is an open system that grows with your company.

Infusionsoft Overview

Infusionsoft is all-in-one management platform for micro-businesses. It’s a closed system. Use of its built-in CRM is mandatory since it doesn’t allow 3rd party CRM integration. Infusionsoft has a low entry price point with add-on costs. An annual contract is required. It's ranked low on 3rd party review sites.

SharpSpring Logo
SharpSpring Logo
Infusionsoft Logo
Features Comparable
Reviews
8.1/10

Trust Radius

5/5

MarTech

6.1/10

Trust Radius

3.7/5

MarTech

Terms Month to month Annual
Annual Cost 20K Contacts(Get Started) $9,600($2,600 Get Started) $8,187 - $9,588($1,599 - $3,598 Get Started)
Features
Reviews
SharpSpring Logo

8.1/10

Trust Radius

5/5

MarTech

Infusionsoft Logo

6.1/10

Trust Radius

3.7/5

MarTech

Terms SharpSpring Logo
Month to month

Infusionsoft Logo
Annual

Annual Cost 20K Contacts(Get Started) SharpSpring Logo
$9,600($2,600 Get Started)

Infusionsoft Logo
$8,187 - $9,588($1,599 - $3,598 Get Started)

Pricing & Terms

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Infusionsoft Logo
Feature 20k Contact Plan Team Plan
Total
Commitment Due At Signing $2,600 $8,187 - $9,588
Terms Month to Month Annual
Monthly Cost $800/mo. $599/mo.
Annual Cost $9,600 $8,187 - $9,588
Onboarding (One Time) $1,800 $999-$2,999
Contacts 20k 20k
Users Unlimited 10
Emails Included Per Month 100K 100K

Compare what’s included and what’s not.

Infusionsoft has a slight edge over SharpSpring in terms of annual pricing. However, in addition to requiring an annual contract, Infusionsoft requires upsells and upgrades to “get the most out of it,” whereas SharpSpring’s pricing is all-inclusive.

SharpSpring Pricing & Terms Comparison

Email Features

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Infusionsoft Logo
Feature All Plans Team Plan
Total 8/8 6/8
Drag-And-Drop Editor
WYSIWYG Interface
Dynamic Content
Responsive Templates
After-The-Click Tracking
Render Testing
A/B Testing
RSS Email Syndication

More features give SharpSpring an advantage.

SharpSpring has the clear advantage here with built-in email features and capabilities. Infusionsoft is able to make up some ground by integrating with 3rd-party apps or leveraging “tagging” to simulate true A/B testing, but it falls decidedly short in ease of use as delivered.

SharpSpring Email Features Comparison

Automation Features

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Infusionsoft Logo
Feature All Plans Team Plan
Total 9/9 7/9
Unlimited Workflows and Tasks
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

Parity in automation, but an edge to SharpSpring.

Both platforms offer intuitive automation features, but Infusionsoft quickly becomes limited in terms of options. Tagging and other features can be incorporated to maximize functionality, but this can mean additional costs, either in terms of custom development or third-party integrations.

SharpSpring Automation Features Comparison

Form Features

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Infusionsoft Logo
Feature All Plans Team Plan
Total 12/13 10/13
Drag-And-Drop Form Builder
Dynamic Forms
Use CSS To Match Your Site
Custom Calls To Action
Auto-Complete
Progressive Profiling
Form Analytics
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

More features available in SharpSpring.

SharpSpring emerges as the clear winner with more form features in its platform. Some of these features are available in Infusionsoft via third-party integrations, but SharpSpring includes all of them in its base price.

SharpSpring Form Features Comparison

Contact Tracking

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Infusionsoft Logo
Feature All Plans Team Plan
Total 6/6 5/6
Identify Anonymous Site Visitors
Contact Info From Anonymous Visitors (ZoomInfo)
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking

More info about anonymous visitors with SharpSpring.

Both SharpSpring and Infusionsoft allow you to see contact activity and trigger messaging according to the parameters you choose. Both also offer reverse IP look-up so you can identify who’s visiting your site, but SharpSpring takes it a step further by providing potential contact data that you can use to pursue warm leads.

SharpSpring Contact Tracking Comparison

Landing Page Builder

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Infusionsoft Logo
Feature All Plans Team Plan
Total 7/7 5/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

SharpSpring wins with funnels.

SharpSpring offers pre-built and customizable funnels – series of landing pages that work together to convert visitors into leads. This feature is not available in Infusionsoft.

SharpSpring Landing Page Builder Comparison

Blog Builder

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Infusionsoft Logo
Feature All Plans Team Plan
Total 7/7 0/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

SharpSpring’s blog builder is built in.

Infusionsoft’s platform does not include a blog builder, while SharpSpring offers a comprehensive set of tools to help you build your blog. This means you’ll have one less service to manage. If an alternative CMS is desired, SharpSpring offers universal compatibility.

SharpSpring Blog Builder Comparison

Social Media Features

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Infusionsoft Logo
Feature All Plans Enterprise
Total 3/5 4/5
Social-CRM Integration
Social Profiling
Social Monitoring / Interactions
Social Publishing
Social Media Conversions

Edge to Infusionsoft with social.

Infusionsoft has a slight advantage over SharpSpring when it comes to social media features. Infusionsoft offers publishing and monitoring capabilities, which are on SharpSpring’s roadmap.

SharpSpring Social Media Features Comparison

Sales-Focused Features

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Infusionsoft Logo
Feature All Plans Team Plan
Total 5/6 3/6
Built-In CRM
Advanced Lead Scoring
Salesforce Integration
Built-In Shopping Cart
Shopping Cart Integration
Built-In Call Tracking

Sales teams will like the features of SharpSpring.

SharpSpring has the clear advantage when it comes to sales-focused features. While it’s worth noting that SharpSpring defers to a third party specifically for shopping cart integration, Infusionsoft once again depends on third parties to fill the void for multiple features in this area.

SharpSpring Sales-Focused Features Comparison

Platform Features

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Infusionsoft Logo
Feature All Plans Team Plan
Total 6/6 4/6
Universal CMS Compatibility
Open API
Zapier Integrations
Multiple Device Tracking
Third-Party/Native Form Compatibilty
Native Salesforce Integration

An open platform vs. a closed system.

Since it’s a closed system, Infusionsoft does not have a native integration with Salesforce, the top CRM on the market. Both platforms provide a built-in CRM, but SharpSpring also plays nice with other CRMs, including offering a native Salesforce integration.

SharpSpring Platform Features Comparison

Customer Support

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Infusionsoft Logo
Feature All Plans Team Plan
Total 5/5 1/5
Phone & Email Support
In-App Contextual Support Videos
Ongoing Training Sessions
Platform Migration Support Included
Dedicated Customer Success Manager Included

Costs can add up with Infusionsoft.

While Infusionsoft certainly provides quality support for its core product, this remains a fertile ground for pulling revenue from customers. Infusionsoft’s website and support/onboarding processes are rife with “up-sell” propositions. SharpSpring adopts a holistic approach to customer support, including in its pricing everything from initial migration to help with third-party integrations.

SharpSpring Customer Support Comparison


Easiest Provider to Work With

Fraction of the Cost of Competitors

Month-to-Month Contracts

Unlimited Users/Support

Integrates With Tools You & Your Clients Use

Trusted by Thousands of Companies

SharpSpring - Trusted by Thousands