Marketo vs. SharpSpring


2017 Marketing Automation Guide for Marketers

SharpSpring Overview

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set and it integrates easily with other tools. SharpSpring doesn’t require an annual contract and is a fraction of the cost of competitors.

Marketo Overview

Marketo launched in 2006 and has been a market leader since 2012, providing an engagement marketing platform with bundled services including marketing automation, email marketing and more. Marketo’s price point is on the high end of the spectrum and an annual contract with quarterly payment is required.

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Marketo Logo
Features Comparable
Reviews
8.2/10
Trust Radius
4/5
Software Advice
4.25/5
MarTech
8.3/10
Trust Radius
4/5
Software Advice
3.2/5
MarTech
Terms Month to month Annual contract paid quarterly
Annual Cost 20K Contacts(Get Started) $9,600($2,600 Get Started) $33,300($11,700 Get Started)
Features
Reviews
SharpSpring Logo

8.2/10
Trust Radius
4/5
Software Advice
4.25/5
MarTech
Marketo Logo

8.3/10
Trust Radius
4/5
Software Advice
3.2/5
MarTech
Terms SharpSpring LogoMonth to month

Marketo Logo

Annual contract paid quarterly

Annual Cost 20K Contacts(Get Started) SharpSpring Logo$9,600($2,600 Get Started)

Marketo Logo

$33,300($11,700 Get Started)

Pricing & Terms

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Marketo Logo
20k Contact Plan 20k Contact Plan
Total
Commitment Due At Signing $2,600($800 + $1800 onboarding) $6,900($1,200 base + $1,000 email comp. + $200 tier up contacts + $4,500 onboarding)
Monthly Cost $800/mo.Paid monthly, no annual contract. $2,400/moPaid quarterly, annual contract required.
Annual Cost $9,600 $33,300
Onboarding (One Time) $1,800 $4,500
Contacts 20k 20k
API Calls Included Per Day 5K 50K
Users Unlimited 10
Emails Included Per Month 25K Unlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in substantially lower than Marketo when it comes to monthly costs and is also lower for onboarding. In addition, Marketo locks customers into a full-year contract, while SharpSpring customers only pay month to month and can cancel at any time.

SharpSpring Pricing & Terms Comparison

Email Features

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Basic
Total 8/8 8/8
Drag-And-Drop Editor
WYSIWYG Interface
Dynamic Content
Responsive Templates
After-The-Click Tracking
Render Testing
A/B Testing
RSS Email Syndication

Feature parity in email marketing.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Marketo both excel in this area by offering a wealth of features that serve as effective campaign tools for marketers.

SharpSpring Email Features Comparison

Automation Features

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Basic
Total 10/10 10/10
Unlimited Workflows and Tasks
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

Strong automation features in both platforms.

Automation is another area where SharpSpring and Marketo match up fairly evenly in terms of features, with both platforms offering marketers the tools they need.

SharpSpring Automation Features Comparison

Form Features

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Basic
Total 11/12 12/12
Drag-And-Drop Form Builder
Dynamic Forms
Use CSS To Match Your Site
Custom Calls To Action
Auto-Complete
Progressive Profiling
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

Edge to Marketo, but auto-complete can be more effective.

Marketo offers progressive profiling to gather data incrementally from leads, but this is a philosophical difference between the two platforms. SharpSpring’s approach is to use autocomplete to pre-populate a form with information previously provided, but to continuously allow leads the option to update their email, phone or other information that has changed since their last visit.

SharpSpring Form Features Comparison

Contact Tracking

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Basic
Total 6/6 6/6
Identify Anonymous Site Visitors
Contact Info From Anonymous Visitors (ZoomInfo)
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking

Contact tracking features pair up.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies.

SharpSpring Contact Tracking Comparison

Landing Page Builder

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Basic
Total 7/7 7/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

Both platforms offer landing page funnels.

SharpSpring and Marketo both offer landing page builders that go beyond basics by offering pre-built and customizable funnels – a series of landing pages designed to work together to convert and transform visitors into leads. SharpSpring offers an extensive library of responsive landing page templates, while Marketo makes it easy to set up workflows from landing pages.

SharpSpring Landing Page Builder Comparison

Blog Builder

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Marketo Logo
Basic
Total 7/7 0/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes.

SharpSpring Blog Builder Comparison

Social Media Features

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Enterprise
Total 3/5 5/5
Social-CRM Integration
Social Profiling
Social Monitoring / Interactions
Social Publishing
Social Media Conversions

Edge to Marketo in social features.

Both solutions offer social media profiling and the ability for sales teams to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI. Marketo provides additional publishing and monitoring capabilities, which are on SharpSpring’s roadmap but aren’t currently available within the platform.

SharpSpring Social Media Features Comparison

Sales-Focused Features

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Basic
Total 4/4 3/4
Built-In CRM
Advanced Lead Scoring
Native Salesforce Integration
Shopping Cart Integration

Edge to SharpSpring in sales features.

SharpSpring sets itself apart from competitors by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Marketo, a user must have another CRM; otherwise data is simply stored in what is effectively a repository. This means that more third-party CRM software licenses are required in order for Marketo to be as effective, which also means more required integrations and more costs.

SharpSpring Sales-Focused Features Comparison

Platform Features

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Basic
Total 6/6 6/6
Universal CMS Compatibility
Open API
Zapier Integrations
Multiple Device Tracking
Third-Party/Native Form Compatibilty
Native Salesforce Integration

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers.

SharpSpring Platform Features Comparison

Customer Support

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Basic
Total 5/5 3/5
Phone, Email Support
In-App Contextual Support Videos
Ongoing Training
Platform Migration Support Included Included, but limited
Dedicated Customer Success Manager Included Included, but limited

Customer support is a key focus for both platforms

Both SharpSpring and Marketo offer platform migration support and a dedicated success manager, but Marketo limits support to 15 hours before extra charges are incurred. Additionally, Marketo charges a custom add-on fee for any integration assistance, while SharpSpring always offers unlimited free assistance to help with implementing integrations.

SharpSpring Customer Support Comparison


Easiest Provider to Work With

Fraction of the Cost of Competitors

Month-to-Month Contracts

Unlimited Users/Support

Integrates With Tools You & Your Clients Use

Trusted by Thousands of Companies

SharpSpring - Trusted by Thousands