Pardot vs. SharpSpring


2017 Marketing Automation Guide for Marketers

SharpSpring Overview

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set and it integrates easily with other tools. SharpSpring doesn’t require an annual contract and is a fraction of the cost of competitors.

Pardot Overview

Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot’s price point is on the high end of the spectrum, and an annual contract is required.

 

SharpSpring Logo
SharpSpring Logo
Pardot Logo
Ultimate
Pardot Logo
Pro
Pardot Logo
Standard
Features Comparable
Reviews
8.2/10
Trust Radius
4/5
Software Advice
7.1/10
Trust Radius
4/5
Software Advice
7.1/10
Trust Radius
4/5
Software Advice
7.1/10
Trust Radius
4/5
Software Advice
Terms Month to Month Annual Contract Billed Monthly Annual Contract Billed Monthly Annual Contract Billed Monthly
Annual Cost*(Get Started) $9,600($2,600 Get Started) $39,000($42,000 Get Started) $27,000($30,000 Get Started) $15,000($18,000 Get Started)
Features
Reviews
SharpSpring Logo

8.4/10
Trust Radius
4.1/5
Software Advice
Pardot Logo

7.1/10
Trust Radius
4/5
Software Advice
Terms SharpSpring LogoMonth to month

Pardot Logo

Annual Contract Billed Monthly

Annual Cost*(Get Started) SharpSpring Logo$9,600($2,600 Get Started)

Pardot Logo
Ultimate

$39,000($42,000 Get Started)

Pardot Logo
Pro

$27,000($30,000 Get Started)

Pardot Logo
Standard

$15,000($18,000 Get Started)

Pricing & Terms

SharpSpring Logo SharpSpring Logo Pardot Logo Pardot Logo Pardot Logo
10,000 Contacts Plan Ultimate Pro Standard
Total
Initial Commitment $2,600(Month 1 + Onboarding) $42,000(Year 1 + Onboarding) $30,000(Year 1 + Onboarding) $18,000(Year 1 + Onboarding)
Monthly Cost $800/mo.Billed month to month. $3,000/mo.Paid monthly, annual contract $2,000/mo.Paid monthly, annual contract $1,000/mo.Paid monthly, annual contract
Annual Cost $9,600 $39,000 $27,000 $15,000
Onboarding(One Time) $1,800 $3,000 $3,000 $3,000
Contacts/td> 20K 10K 10K 10K
Additional Contacts $10 per 1K/mo. $100 per 10K/mo. $100 per 10K/mo. $100 per 10K/mo.
Users Unlimited Limited to the number of Salesforce licenses Limited to the number of Salesforce licenses Limited to the number of Salesforce licenses
Emails Included per Month 100K Unlimited Unlimited Unlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in substantially lower than Pardot on cost. In addition, Pardot locks customers into a full-year contract, while SharpSpring customers only pay month to month and can cancel at any time.

SharpSpring Pricing & Terms Comparison

Email Features

SharpSpring Logo
SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 8/8 7/8 7/8 4/8
Drag-And-Drop Editor
WYSIWYG Interface
Dynamic Email Content Additional Charge
Responsive Templates
After-The-Click Tracking
Render Testing Additional Charge
A/B Testing
RSS Integration 3rd party add-on 3rd party add-on 3rd party add-on

Edge to SharpSpring in email marketing.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Pardot both excel in this area by offering all of the features that help marketers use email as an effective campaign tool. However, SharpSpring offers more built-in the platform.

SharpSpring Email Features Comparison

Automation Features

SharpSpring Logo
SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 10/10 8/10 8/10 8/10
Workflows and Tasks Unlimited Limited to 150 Limited to 150 Limited to 150
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

Advantage to SharpSpring with Personas.

Automation is another area where SharpSpring and Pardot match up almost evenly in terms of features, with both platforms offering marketers the tools they need. There is a slight edge to SharpSpring due to its in-platform methodology of adding personas directly into the system and using with dynamic emails and landing pages for customized and personalized communication.

SharpSpring Automation Features Comparison

Form Features

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SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 11/12 12/12 12/12 11/12
Drag-And-Drop Form Builder Limited to 50
Dynamic Forms
Use CSS To Match Your Site
Custom Calls to Action
Auto-Complete
Progressive profiling
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

Edge to Pardot, but autocomplete can be more effective.

Pardot offers progressive profiling while SharpSpring’s approach is to use autocomplete to pre-populate a form with information previously provided. This allow leads to update information that may have changed since their last visit.

SharpSpring Form Features Comparison

Contact Tracking

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SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 6/6 5/6 5/6 5/6
Identify Anonymous Site Visitors
Contact Info From Anonymous Visitors (ZoomInfo) Additional Charge Additional Charge
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking

SharpSpring wins on contact tracking.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. But only SharpSpring includes reverse IP lookup to reveal visitors’ company names and even offer potential lead names based upon those look-ups.

SharpSpring Contact Tracking Comparison

Landing Page Builder

SharpSpring Logo
SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 7/7 7/7 6/7 6/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content Additional Charge Additional Charge
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

Standard in SharpSpring, premium in Pardot.

Both SharpSpring and Pardot stack up evenly with their respective landing page builders, but that’s only if you’re paying for the premium package from Pardot or paying additional fees to raise the bar for a lower level bundle.

SharpSpring Landing Page Builder Comparison

Blog Builder

SharpSpring Logo
SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 7/7 0/7 0/7 0/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes. Pardot relies upon 3rd-party integration tools to sync up to blog offerings like WordPress.

SharpSpring Blog Builder Comparison

Social Media Features

SharpSpring Logo
SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 3/5 4/5 4/5 0/5
Social-CRM Integration Additional Charge Additional Charge Additional Charge
Social Profiling Additional Charge
Social Monitoring / Interactions
Social Publishing
Social Monitoring Conversions

Edge to Pardot in social features.

Pardot edges out SharpSpring with social media features and the capability to track conversions to and from social. Pardot even takes it to another level with their “community cloud” offering. In terms of enterprise solutions, it’s impressive, but it requires a substantial add-on fee. Still, SharpSpring fares better as an alternative to the low end Pardot Standard offering, without upcharges.

SharpSpring Social Media Features Comparison

Sales-Focused Features

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SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 3/4 2/4 2/4 2/4
Built-In CRM Additional Charge Additional Charge Additional Charge
Advanced Lead Scoring
Native Salesforce Integration
Shopping Cart Integration 3rd Party 3rd Party

SharpSpring wins on flexibility.

Pardot is seamlessly integrated with Salesforce since they are part of the same company. If Salesforce is already your CRM, that’s fine. SharpSpring offers a built-in CRM (no additional charge) and also integrates with countless others, including Salesforce.

SharpSpring Sales-Focused Features Comparison

Platform Features

SharpSpring Logo
SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 7/6 5/7 5/7 2/7
Universal CMS Compatibility /td>
Open API
Zapier Integrations(CRMs and other platforms)
Multiple Device Tracking Additional Charge
Third-Party/Native Form Compatibilty
Native Salesforce Integration Additional Charge
Advanced Reporting Additional Charge Additional Charge Additional Charge

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers. Pardot users buying in at the lowest level will still need the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.

SharpSpring Platform Features Comparison

Customer Support

SharpSpring Logo
SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20k Contact Plan Ultimate Pro Standard
Total 5/5 5/5 4/5 4/5
Phone Support Additional Charge
Email Support
In-App Contextual Support Videos
Ongoing Training
Platform Migration Support/td>

Customer support is a key focus for both platforms.

Both SharpSpring and Pardot offer platform migration support and a dedicated customer success manager, but Pardot limits full unlimited phone and email support to their Ultimate bundle. Everybody else pays for that support.

SharpSpring Customer Support Comparison


Easiest Provider to Work With

Fraction of the Cost of Competitors

Month-to-Month Contracts

Unlimited Users/Support

Integrates With Tools You & Your Clients Use

Trusted by Thousands of Companies

SharpSpring - Trusted by Thousands