
As artificial intelligence (AI) becomes more accessible for small businesses,…
What are the marketing automation objectives? Marketing automation allows businesses to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions and handling various other tasks. Marketing automation centralizes all of the features and functions that make up the marketer’s role in an organization.
A marketing automation platform should have the ability to integrate with other sales and marketing tools (CMS, CRM, social media, meeting software and more) to provide a streamlined platform for data management and analysis.
Marketing automation is not meant to be used as a tool to spam your contacts. Not only is spamming bad marketing form, but it can also impair your general marketing efforts. Marketing automation is most rewarding when you’re using it to send customized relevant content to your contacts, not annoying, spammy emails.
Marketing automation isn’t just a fancy word for email marketing. It encompasses an entire suite of tools to help companies drive more leads, convert those leads to sales, and maximize spend. This includes features like landing page builder, built-in CRM, reporting capabilities, social media management and so much more.
Marketing automation is an incredible tool that helps businesses achieve real results. But those results don’t occur without the right processes, strategies, and efforts set in place. Marketing automation objectives are meant to enhance and support marketing and sales, NOT become a one-size-fits-all substitute. So don’t sit back and expect marketing automation to magically reach your business goals without you.
Marketing automation brings three principal assets to the table:
There is considerable evidence supporting the value that marketing automation can bring to marketers. According to a report by VB Insight, 80% of automation users saw their amount of leads increase, and 77% saw their number of conversions increase. Furthermore, companies using marketing automation see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate that is 3.1% higher than non-users.
For marketing agencies, marketing automation comes with a distinct set of benefits, including:
Agencies can take advantage of marketing automation as a service offering for their clients, while also being able to prove their results. According to SharpSpring’s research, 45% of agencies rely on marketing automation platforms to show ROI, with 42% of respondents noting client acquisition as a top objective in their marketing automation strategy.
What are the most important objectives of a marketing automation strategy?
This free marketing automation guide covers:
Marketing automation is all about how much effort you put into it. So there are techniques that work and ones that don’t.
Bad marketing automation loses sight of your customers and prospects. Often, it involves sending non-targeted spammy messages. Bad marketing automation fails to utilize all the customer data it has collected to create meaningful relationships and therefore, loses out on many potential conversions. All the most advanced marketing technology can’t help a cold, disruptive, marketing strategy.
Good marketing automation reaches its full potential when it helps move leads through the inbound marketing funnel. Your strategy should be dedicated to one central focus: Your customers.
The best marketing automation works to snag leads and convert them through customization. By paying attention to your engaged leads and their behaviors, you can craft targeted campaigns that meet their needs, and ultimately, captures conversions.
Your success with marketing automation depends on several things.
Marketing automation can’t function alone. You need a strategy set in place. If you implement a marketing strategy supported by marketing automation, you will see results.
Without personalized messaging, you’ll miss out on a significant number of conversions. Leverage marketing automation’s tracking capabilities to tailor your conversations with your contacts. Personalization works: 88% of U.S. marketers reported seeing measurable improvements due to personalization — with more than half reporting a lift greater than 10%.
The beauty of marketing automation is its ability to inform you as to what’s working and what’s not. To maximize your success, be sure to make adjustments as needed based on the data you collect. This way, you can focus on the marketing tactics that work.
These questions help highlight just a handful of the many ways marketing automation can help your business grow.
Marketing automation is truly for everyone. Companies of all sizes can benefit from a marketing automation platform, and marketing agencies in particular find value.
Schedule a personalized, live SharpSpring demo today.
As artificial intelligence (AI) becomes more accessible for small businesses,…