Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize ROI.
What are the marketing automation objectives? Marketing automation allows businesses to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions and handling various other tasks. Marketing automation centralizes all of the features and functions that make up the marketer’s role in an organization.
A marketing automation platform should have the ability to integrate with other sales and marketing tools (CMS, CRM, social media, meeting software and more) to provide a streamlined platform for data management and analysis.