Make Personalized Marketing Effortless with Dynamic Landing Pages

Maryka Burger - Fri, September 16, 2016

Automatically display exactly the right content for each visitor without writing code.

  • Improve conversions with one page that adapts to a variety of visitors.
  • Utilize existing SharpSpring data to personalize your pages.
  • Easily switch out images/text/headlines/videos – no coding required.

Coding is about as fun as a root canal. That’s why programmers are paid big money to code websites, programs, emails, and yes, landing pages.

We here at SharpSpring believe that you shouldn’t have to know how to code to use all aspects of your marketing automation platform.

Earlier this year, we launched a powerful drag-and-drop landing page builder, and we’ve now upped the ante by letting you make the landing pages dynamic without writing code. Simply put, you can leverage existing lead data captured in SharpSpring to build web pages that display different text, images and calls to action based on individual lead attributes and interests.

Check out the video below to see dynamic landing page in action…then read on to see how we did it.

Create One Page That Adapts to Different Visitors – No Coding Required

In the past, something as powerful as dynamic pages would have required a complex workflow of different landing pages to broadly segment your leads into “most-likely” groups. Thanks to the dynamic landing pages feature, however, that complex series of workflows and if/then tests can be left in the past.

Now you can set up one page that adapts to any number of user personas. Simply create dynamic rules based on robust visitor profiles – so users only see content that’s tailored to their specific attributes. Once your rules are in place, click on the individual landing page elements – text, images, headers, videos – and select which content should appear for which user types, without any coding.

Dynamic landing pages are a high-converting method and can help you get a lot more out of any campaign. Your leads will be far more likely to engage with you, and ultimately make a purchase, if your webpages address specific things they’ve done, places they’ve been and things they like.

For example, if a travel agency wants to improve its conversion rates, it can use dynamic landing pages to offer its clients new travel ideas based on the places they’ve already visited. The
Now you can set up exact same landing page can be used for any client who has previously traveled with the agency (or even new clients, if they’ve provided any relevant information on their previous travels). By creating a rule based on “preferred type of destination,” the agency can set the page to display exactly the right content for each visitor.

If a client has visited the Rocky Mountains, it’s safe to assume he/she has a preference for visiting mountainous destinations. So when the client revisits the travel agency’s website, the main landing page could display an offer for another similar trip-in this case to the Alps.

image1

Similarly, for clients who prefer more tropical destinations, the page can reference where they’ve been before and suggest another similar location, like in the image below.

image2

Truly Take Advantage of Your Data

Another way you can leverage your data is by basing the content a given lead will see on his/her lead score. In other words, you can create a single landing page page that will display one of multiple possible options depending on whether a lead is above or below a specified threshold. For example, you can set it so that new visitors with lower lead scores will see an option to download an ebook acquainting them with your product or service. For previous visitors whose lead scores match or exceed the specified lead score threshold, the same page can display a discount or demo offer for your product or service.

This is all based on the data that SharpSpring has collected on your leads over time, allowing you to take full advantage of that data and personalize your campaigns like never before.

And One More Thing…

All this power is coming to email.

That’s right, soon one email will be able to adapt to each lead automatically – just like your landing pages. While this function has been possible for a while, some coding was always required to be able to fully take advantage of it. Soon you’ll be able to easily create dynamic emails using point and click, so you can completely forget about coding. Stay tuned to SharpSpring’s blog to hear more about our upcoming dynamic email feature.

Get Ready for Take-Off

So what are you waiting for? Dynamic landing pages are available right now.

Check out our video demonstration to see the new feature in action, and then get out there and start boosting your conversion rates with landing pages that adapt to every lead. Want a full demo of SharpSpring? Click on the orange “Get Started” button and we’ll set it up.

  • Author: Maryka Burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.