Pardot Pricing and Reviews vs. Alternatives and Competitors Software


Pardot pricing, reviews, and features compared against top competitors.

SharpSpring Review

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set, and it integrates easily with other tools. SharpSpring doesn’t require an annual contract and is a fraction of the cost of competitors.

Pardot Review

Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot’s price point is on the high end of the spectrum, and an annual contract is required.

Pardot Reviews

SharpSpring Logo
SharpSpring Logo
Pardot Logo Pardot Logo Pardot Logo
20,000 Contacts Plan Ultimate Pro Standard
Features Comparable
Reviews
8.5/10
Trust Radius
4.5/5
Software Advice
7.1/10
Trust Radius
4/5
Software Advice
7.1/10
Trust Radius
4/5
Software Advice
7.1/10
Trust Radius
4/5
Software Advice
Terms Month to Month Annual Contract Billed Monthly Annual Contract Billed Monthly Annual Contract Billed Monthly
Annual Cost*(Get Started) $9,600($2,600 Get Started) $39,000($42,000 Get Started) $27,000($30,000 Get Started) $15,000($18,000 Get Started)
Features
Reviews

SharpSpring Logo

8.5/10
Trust Radius
4.5/5
Software Advice

Pardot Logo

7.1/10
Trust Radius
4/5
Software Advice
Terms SharpSpring LogoMonth to month

Pardot Logo

Annual Contract Billed Monthly

Annual Cost*(Get Started) SharpSpring Logo$9,600($2,600 Get Started)

Pardot Logo
Ultimate

$36,000($39,000 Get Started)

Pardot Logo
Pro

$24,000($27,000 Get Started)

Pardot Logo
Standard

$12,000($15,000 Get Started)

Pardot Pricing

Compare Pardot pricing and terms to SharpSpring, an affordable alternative to Pardot. Review the details, including the number of contacts, what’s required up-front and how much Pardot’s onboarding costs as compared to SharpSpring’s.

SharpSpring Pricing
SharpSpring Pricing
Pardot Pricing Pardot Pricing Pardot Pricing
20k Contact Plan Ultimate Pro Standard
Total
Initial Commitment $2,600(Month 1 + Onboarding) $39,000(Year 1 + Onboarding) $27,000(Year 1 + Onboarding) $15,000(Year 1 + Onboarding)
Monthly Cost $800/mo.Billed month to month. $3,000/mo.Paid monthly, annual contract $2,000/mo.Paid monthly, annual contract $1,000/mo.Paid monthly, annual contract
Annual Cost $9,600 $36,000 $24,000 $12,000
Onboarding(One Time) $1,800 $3,000 $3,000 $3,000
Contacts/td> 20K 10K 10K 10K
Additional Contacts $10 per 1K/mo. $100 per 10K/mo. $100 per 10K/mo. $100 per 10K/mo.
Users Unlimited Limited to the number of Salesforce licenses Limited to the number of Salesforce licenses Limited to the number of Salesforce licenses
Emails Included per Month 100K Unlimited Unlimited Unlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in substantially lower than Pardot on cost. In addition, Pardot locks customers into a full-year contract, while SharpSpring customers only pay month to month and can cancel at any time.

SharpSpring Pricing & Terms Comparison

Pardot Email Software Comparison

Compare email marketing features of Pardot and SharpSpring. See how Pardot compares in key areas, such as the email editor, dynamic content and render testing. Find an alternative to Pardot for email automation.

SharpSpring Email Software Comparison
SharpSpring Email Software Comparison
Pardot Email Software Comparison Pardot Email Software Comparison Pardot Email Software Comparison
20k Contact Plan Ultimate Pro Standard
Total 7/8 7/8 7/8 4/8
Drag-And-Drop Designer
WYSIWYG Interface
Dynamic Email Content Additional Charge
Responsive Templates
After-The-Click Tracking
Render Testing $ Additional Charge
A/B Testing
RSS Integration 3rd party add-on 3rd party add-on 3rd party add-on

Parity in email features.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Pardot both excel in this area by offering all of the features that help marketers use email as an effective campaign tool. However, SharpSpring offers more built in the platform whereas Pardot’s offerings vary by package.

SharpSpring Email Features Comparison

Pardot Automation Platform Alternatives

View a side-by-side comparison of automation features in Pardot and SharpSpring. See how Pardot compares in key areas, such as branching workflows, behavior-based automations and more. Find an alternative to Pardot for key automation functions that drive your marketing.

SharpSpring Automation Platform Competitors
SharpSpring Automation Platform Competitors
Pardot Automation Platform Competitors Pardot Automation Platform Competitors Pardot Automation Platform Competitors
20k Contact Plan Ultimate Pro Standard
Total 11/11 9/11 9/11 9/11
Visual Workflow Builder
Workflows and Tasks Unlimited Limited to 150 Limited to 100 Limited to 50
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

Advantage to SharpSpring with Personas.

Automation is another area where SharpSpring and Pardot match up almost evenly in terms of features, with both platforms offering marketers the tools they need. There is a slight edge to SharpSpring due to its in-platform methodology of adding personas directly into the system and using with dynamic emails and landing pages for customized and personalized communication.

SharpSpring Automation Features Comparison

Pardot Forms Software Alternatives

Compare key form features in Pardot and SharpSpring. See how Pardot compares in key form functions, such as analytics, auto-complete and more. Compare dynamic features. Find an alternative to Pardot for form building which is vital to lead collection.

SharpSpring Forms Software Alternatives
SharpSpring Forms Software Alternatives
Pardot Forms Software Alternatives Pardot Forms Software Alternatives Pardot Forms Software Alternatives
20k Contact Plan Ultimate Pro Standard
Total 12/12 12/12 12/12 11/12
Drag-And-Drop Form Designer Limited to 50
Dynamic Forms
Use CSS To Match Your Site
Custom Calls to Action
Auto-Complete
Progressive profiling
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

Edge to Pardot, but autocomplete can be more effective.

Pardot offers progressive profiling while SharpSpring’s approach is to use autocomplete to pre-populate a form with information previously provided. This allow leads to update information that may have changed since their last visit.

SharpSpring Form Features Comparison

Pardot Contacts and Tracking Platform Comparison

View a side-by side comparison of Pardot and SharpSpring for contact tracking features. Learn what alternatives there are for Pardot for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors, and more. Find an alternative to Pardot to make sure you’re following your contacts through the sales and marketing funnel.

SharpSpring Contacts and Tracking Platform Comparison
SharpSpring Contacts and Tracking Platform Comparison
Pardot Contacts and Tracking Platform Comparison Pardot Contacts and Tracking Platform Comparison Pardot Contacts and Tracking Platform Comparison
20k Contact Plan Ultimate Pro Standard
Total 6/6 5/6 5/6 5/6
Identify Anonymous Site Visitors
Contact Info From Anonymous Visitors (ZoomInfo) Additional Charge Additional Charge
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking

SharpSpring wins on contact tracking.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. But only SharpSpring includes reverse IP lookup to reveal visitors’ company names and even offer potential lead names based upon those look-ups.

SharpSpring Contact Tracking Comparison

Pardot Landing Page Software Alternatives

Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page builders in Pardot and SharpSpring. Learn what alternatives there are for Pardot for building effective landing pages. Compare key functions and features, such as dynamic content, a template library, and more. Find an alternative to Pardot to make sure your landing pages are easy to build and that they convert visitors into leads.

SharpSpring Landing Page Software Alternatives
SharpSpring Landing Page Software Alternatives
Pardot Landing Page Software Alternatives Pardot Landing Page Software Alternatives Pardot Landing Page Software Alternatives
20k Contact Plan Ultimate Pro Standard
Total 7/7 7/7 6/7 6/7
Point-And-Click Designer
WYSIWYG Interface
Dynamic Content Additional Charge Additional Charge
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

Included in SharpSpring, premium in Pardot.

Both SharpSpring and Pardot stack up evenly with their respective landing page builders, but that’s only if you’re paying for the premium package from Pardot or paying additional fees to raise the bar for a lower level bundle.

SharpSpring Landing Page Builder Comparison

Pardot Blog Platform Competitors

Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Pardot and SharpSpring. See if there are alternatives to Pardot’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Pardot’s blog tool stands up when compared to others.

SharpSpring Blog Platform Competitors
SharpSpring Blog Platform Competitors
Pardot Blog Platform Competitors Pardot Blog Platform Competitors Pardot Blog Platform Competitors
20k Contact Plan Ultimate Pro Standard
Total 7/7 0/7 0/7 0/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes. Pardot relies upon 3rd-party integration tools to sync up to blog offerings like WordPress.

SharpSpring Blog Builder Comparison

Pardot Social Media Software Comparison

Track social media efforts in your marketing automation platform. See how Pardot’s social media features compare to SharpSpring’s. See what alternatives exist for Pardot’s in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Pardot’s social features perform and what alternatives there are.

SharpSpring Social Media Software Comparison
SharpSpring Social Media Software Comparison
Pardot Social Media Software Comparison Pardot Social Media Software Comparison Pardot Social Media Software Comparison
20k Contact Plan Ultimate Pro Standard
Total 3/5 4/5 4/5 0/5
Social-CRM Integration Additional Charge Additional Charge Additional Charge
Social Profiling Additional Charge
Social Listening / Monitoring
Social Publishing
Social Monitoring Conversions

Edge to Pardot in social features.

Pardot edges out SharpSpring with social media features and the capability to track conversions to and from social. Pardot even takes it to another level with their “community cloud” offering. In terms of enterprise solutions, it’s impressive, but it requires a substantial add-on fee. Still, SharpSpring fares better as an alternative to the low end Pardot Standard offering, without upcharges.

SharpSpring Social Media Features Comparison

Pardot Sales Platform Alternatives

Unite sales and marketing teams in your marketing automation platform. See how Pardot’s sales tracking features compare to SharpSpring’s. Check out alternatives for Pardot in sales features. Compare key functions, such as integrations, lead scoring and more. Ensure you’ve got a built-in CRM.

SharpSpring Sales Platform Alternatives
SharpSpring Sales Platform Alternatives
Pardot Sales Platform Alternatives Pardot Sales Platform Alternatives Pardot Sales Platform Alternatives
20k Contact Plan Ultimate Pro Standard
Total 5/6 4/6 4/6 4/6
Built-In CRM Additional Charge Additional Charge Additional Charge
Advanced Lead Scoring
Native Salesforce Integration
Shopping Cart Integration 3rd Party 3rd Party
Custom Notifications
Report Scheduling

SharpSpring wins on flexibility.

Pardot is seamlessly integrated with Salesforce since they are part of the same company. If Salesforce is already your CRM, that’s fine. SharpSpring offers a built-in CRM (no additional charge) and also integrates with countless others, including Salesforce.

SharpSpring Sales-Focused Features Comparison

Pardot Software Integrations Alternatives

Integrations are vital to ensuring your marketing automation platform performs. Is the system open to integrations? See how well Pardot’s integrations compare to SharpSpring’s.

SharpSpring Software Integrations Comparison
SharpSpring Software Integrations Comparison
Pardot Software Integrations Comparison Pardot Software Integrations Comparison Pardot Software Integrations Comparison
20k Contact Plan Ultimate Pro Standard
Total 7/8 6/8 6/8 3/8
Universal CMS Compatibility
Open API
Zapier Integration (CRMs and other platforms)
PieSync
Multiple Device Tracking Additional Charge
Third-Party/Native Form Compatibilty
Native Salesforce Integration Additional Charge
Advanced Reporting Additional Charge Additional Charge Additional Charge

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers. Pardot users buying in at the lowest level will still need the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.

SharpSpring Platform Features Comparison

Pardot Platform Support Alternatives

Does Pardot stand behind the platform with comprehensive, free support? Will Pardot migrate you from another platform? Check out how alternatives for Pardot compare in customer support. Watch out for extra fees from Pardot.

SharpSpring Platform Support Competitors
SharpSpring latform Support Competitors
Pardot Platform Support Competitors Pardot Platform Support Competitors Pardot Platform Support Competitors
20k Contact Plan Ultimate Pro Standard
Total 5/5 5/5 4/5 4/5
Phone Support Additional Charge
Email Support
In-App Contextual Support Videos
Ongoing Training
Platform Migration Support

Customer support is a key focus for both platforms.

Both SharpSpring and Pardot offer platform migration support and a dedicated customer success manager, but Pardot limits full unlimited phone and email support to their Ultimate bundle. Everybody else pays for that support.

SharpSpring Customer Support Comparison

Agency Features in Marketing Automation

If you’re a marketing agency professional, you’ll want to see the agency features of Pardot compared to SharpSpring. SharpSpring doesn’t treat you like a reseller – you’re a partner. SharpSpring’s agency pricing puts you in control to decide what to charge – or even if to charge – for marketing automation. Plus, SharpSpring lets you rebrand the platform to promote your agency rather than Pardot competing with you.

SharpSpring Agency Features
SharpSpring Agency Features
Pardot Agency Features Pardot Agency Features Pardot Agency Features
20k Contact Plan Ultimate Pro Standard
Total 7/7 2/7 2/7 2/7
Rebrandable Interface (logo/colors)
White-Labeled URL
Rebrandable Sales Materials
Rebrandable Notifications
Multi-Client Management Console
Add a Client In-App
Share Templates Across Clients

SharpSpring promotes YOUR agency’s brand.

SharpSpring is specifically designed to help agencies build and enhance their relationships with clients. Agency partners can reinforce their brands throughout the client relationship via SharpSpring’s rebrandable sales and marketing materials, interface, URL and more.

SharpSpring Agency Features Comparison


Easiest Provider to Work With

Fraction of the Cost of Competitors

Month-to-Month Contracts

Unlimited Users/Support

Integrates With Tools You & Your Clients Use

Trusted by Thousands of Companies

SharpSpring - Trusted by Thousands

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