Agency Perspectives

Top 5 Pitfalls in Implementing Marketing Automation

Helping Your Clients Avoid Common Mishaps & Optimize Their Results

The benefits of marketing automation far outweigh the challenges. However, being aware of the most common pitfalls makes implementation much easier. In this issue of Agency Perspectives, you’ll learn:

  • How to keep client expectations realistic 
  • Which types of content are needed at each phase of the buyer’s journey
  • How to leverage your clients’ data to optimize their results

Jerry Fraeyman

“A marketing automation application is much like an automobile – a device intended to get you somewhere. And while the nameplate on a vehicle matters to a certain extent, ultimately, a bad driver is a bad driver.”

Jerry Fraeyman, Biznet Digital

What is 'Agency Perspectives'?

Agency Perspectives lets you hear directly from other agencies about how they are using marketing automation to create higher value relationships, build monthly recurring revenue, and prove value to clients. It's available exclusively from SharpSpring. Contact us if you'd like to share your expertise as an author.