Agency Perspectives

Top 5 Pitfalls in Implementing Marketing Automation

Helping Your Clients Avoid Common Mishaps & Optimize Their Results

94% of agencies report success in using marketing automation to achieve important goals for themselves and their clients. - Ascend2

To help you avoid falling into that lone six percent, we’ve compiled a list of the top five marketing automation pitfalls we’ve encountered over the years. In this issue of Agency Perspectives, you’ll learn:

  • How to keep client expectations realistic
  • Which types of content are needed at each phase of the buyer’s journey
  • How to leverage your clients’ data to optimize their results

Jerry Fraeyman

“A marketing automation application is much like an automobile – a device intended to get you somewhere. And while the nameplate on a vehicle matters to a certain extent, ultimately, a bad driver is a bad driver.”

Jerry Fraeyman, Biznet Digital

What is 'Agency Perspectives'?

Agency Perspectives lets you hear directly from other agencies about how they are using marketing automation to create higher value relationships, build monthly recurring revenue, and prove value to clients. It's available exclusively from SharpSpring. Contact us if you'd like to share your expertise as an author.