Pricing is an integral part of a service firms’ go-to-market approach. Effective services pricing can be the difference between profitable revenue growth and losing money. There are numerous pricing methods, from fixed price/fixed time, time and materials to value pricing, yet, not all pricing systems work equally well for different types of clients and engagements. Without clarity on the underlying cost structures and a clear service delivery model, it’s very difficult to price confidently. Many businesses end up picking a pricing approach for each client – one that seems to make the most sense at the time.