So whatâs behind the explosive growth in marketing automation among agencies? This white paper, Taking Your Agency and Your Clients to the Next Level with Marketing Automation, provides some insight.
Included in this report:
The current state of digital marketing
The difference between B2B and B2C marketing
The role of marketing automation
The agency objective
Implementation challenges and solutions
It’s packed with key data points to help you understand marketing automation tools. It also includes strategies for implementing marketing automation for various types of audiences.
80% of marketing agencies use marketing automation to some extent, and an additional 14% are planning to use the tool in the future. Is your agency leveraging this technology?