Live Air Date:
July 28, 2015
Implementing Relationship Marketing
Knowing who to target is a challenge for all marketers, but the stakes are even higher when working with long, complex sales cycles. Thus, relationship marketing with marketing automation is an essential approach for many industries.
For engineering, construction, accounting, and other professional services firms, the key to success is recognizing that closing the deal requires building relationships from the ground up and nurturing them over time.
In this webinar, The Brand Constructors President Perryn Olson will share examples of relationship marketing using marketing automation tools to help you:
- Lay out a blueprint for identifying and track prospects with lead scoring and Visitor ID
- Build pipelines and nurture leads using drip campaigns and other tactics
- Construct winning sales approaches with integrated CRM tools to close deals faster
Perryn Olson is the president of The Brand Constructors, a construction brand marketing & design firm that increases hit rates and profitability for construction companies and engineering firms. Perryn regularly contributes to build-industry publications, speaks at conferences, and is a certified marketer within the build industry. He also published his first book, Construction Executive’s Guide to Brand Marketing, last year.
President/Founder – SharpSpring
Rick is a founder and president of SharpSpring, which he started with the goal of bringing marketing analytics and automation tools to small and medium businesses on an affordable and easy-to-use SaaS platform. He has 17 years of executive management experience in the technology sector, holding president, CEO, general manager, and board positions at several successful Internet security companies.