Live Air Date:
July 28, 2015
Knowing who to target is a challenge for all marketers, and the stakes are larger when working in industries that have long, complex sales cycles.
Successful engineering, construction, accounting, and other professional services firms recognize that closing the deal requires building relationships from the ground up and nurturing them over time.
In this webinar, The Brand Constructors President Perryn Olson will share examples of how marketing automation can help you:
- Layout a blueprint for identifying and tracking prospects with lead scoring and Visitor ID
- Build pipelines and nurture leads using drip campaigns and other tactics
- Construct winning sales approaches with integrated CRM tools that closes deals faster
Perryn Olson is the president of The Brand Constructors, a construction brand marketing & design firm that increases hit rates and profitability for construction companies and engineering firms. Perryn regularly contributes to build-industry publications, speaks at conferences, and is a certified marketer within the build industry. He also published his first book, Construction Executive’s Guide to Brand Marketing, last year.
President/Founder – SharpSpring
Rick is a founder and president of SharpSpring, which he started with the goal of bringing marketing analytics and automation tools to small and medium businesses on an affordable and easy-to-use SaaS platform. He has 17 years of executive management experience in the technology sector, holding president, CEO, general manager, and board positions at several successful Internet security companies.