Modern marketers are competing for attention in an overly crowded digital space. In the past, content creators monetized consumers’ attention by selling advertising in the form of interruptions (commercials).
Today, content creators are making a profit by selling consumers’ attention back to them (e.g., ad blockers, Netflix, Spotify). This webinar featured case studies showing how marketers use a blend of old-school tactics and modern technologies to drive real, measurable results.
In this webinar, we discussed:
- How much of the $72B spent on digital marketing in the U.S. is being blocked by ad blockers.
- How to ensure your marketing messages are being seen…in a way that can’t be unseen.
- New technologies that integrate with your digital marketing strategy to maximize your marketing ROI.
- How to use digital marketing to enhance your offline efforts.
Project Manager - SharpSpring
As Product Manager, Bryan is responsible for creating content to help users get the most out of SharpSpring. This includes maintaining the support forum and creating instructional “how to” videos. Working in collaboration with Marketing, Support, and Development, Bryan helps create an exemplary experience for every user throughout all aspects of the platform.
Director of Technology – Enthusem
Angela has been with Enthusem since the first line of code was written and has led the development and direction of the product while managing day to day operations. Angela excels at finding new and better ways to hack processes to make them more efficient and automated for the product, our internal team and for our clients. She's a unique blend of a creative, tech and business mind and loves to spend her free time boating in Tampa Bay.read more...
Director of Sales – Enthusem
As Enthusem's Director of Sales, Mac works to develop new strategies and techniques across departments for the company's overall growth goals. He also loves to provide training and guidance for all of the company’s marketing consultants, junior consultants, and team leaders on telephony, selling, and negotiating skills. Mac’s passion is to disrupt the sales profession by leveraging technology to make sales people more efficient so they can sell more.read more...