Mission-driven organizations have to focus on building close personal relationships in order to grow. Help them attract donors, volunteers, advocates, community members using marketing automation.
In this issue of Agency Perspectives, you will:
- Learn the nuances of the “engagement continuum”
- Discover key ways to shape your messaging based on different causes
- See marketing automation campaigns in action for private schools, associations, volunteer orientation, donor outreach and more
“Applying the principles of marketing to solving communication challenges within the nonprofit sector requires a shift in thinking and practice.”