
As artificial intelligence (AI) becomes more accessible for small businesses,…
More than 60 percent of B2B marketers surveyed said they plan to implement an ABM program within the next year.” – Sirius Decisions
Account-based marketing is a B2B marketing strategy in which an organization compiles key contact data on a clearly defined set of prospects and communicates with individual prospect accounts as markets of one, targeting them in a personalized way.
Account-based marketing is a B2B marketing strategy in which an organization compiles key contact data on a clearly defined set of prospects and communicates with individual prospect accounts as markets of one, targeting them in a personalized way.
As artificial intelligence (AI) becomes more accessible for small businesses,…