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How Agencies Are Using Account-Based Marketing: An Infographic

More than 60 percent of B2B marketers surveyed said they plan to implement an ABM program within the next year.” – Sirius Decisions

Account-based marketing is a B2B marketing strategy in which an organization compiles key contact data on a clearly defined set of prospects and communicates with individual prospect accounts as markets of one, targeting them in a personalized way.

We gathered ABM insights from 150+ agencies about:
  • The sweet spot for account-based marketing tactics
  • Real tips agencies can use to get started
  • How marketing automation makes ABM more successful
What is Account-Based Marketing?

Account-based marketing is a B2B marketing strategy in which an organization compiles key contact data on a clearly defined set of prospects and communicates with individual prospect accounts as markets of one, targeting them in a personalized way.

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