How To Keep Your CRM and Marketing Automation Lists Clean
Live Air Date:
June 23, 2015
Customer relationship management is more than CRM software.
It is an expansive view that takes multiple pieces of software technology into account, such as Salesforce or Dynamics CRM, all while using marketing automation software and customer service platforms to understand customers and prospects from lead generation through post-sale.
With a connected marketing automation and CRM systems, the database is changing constantly. Data gets old, people switch jobs and retire.
Like meat, prospect and contact data goes bad quickly. A standard process for adding new data, removing dupes, and updating incomplete records will help you improve response and sleep better at night.
You’ll learn how to:
- Better understand your database
- Clean and maintain data to improve targeting and campaign performance
- Keep your database stocked with new prospect data
Founder – Macon Raine
Ben Bradley is the founder Macon Raine - a B2B marketing agency - and a specialist in developing processes that improve CRM hygiene and campaign performance.
Founder – YesData
Adam Dunhill is the founder of YesData - a CRM cleaning and prospect intelligence tool. Prior to YesData, he was the owner of Hugo Dunhill Marketing which was recently acquired by Vin Gupta (DatabaseUSA).
President/Founder – SharpSpring
Rick started SharpSpring with the goal of bringing marketing analytics and automation tools to small and medium businesses on an affordable and easy-to-use SaaS platform