Agencies have to move fast to provide results for their clients, and working with a startup business can be especially make-or-break.
Incrento, an inbound marketing agency headquartered in Ecuador, worked with Wanderbus Ecuador, a startup in the travel and leisure industry. Incrento used their accelerated engagement plan combined with SharpSpring’s marketing automation platform to achieve remarkable results.
Wanderbus faced many of the challenges that are typical for startup organizations: no web presence, low budget, and a need to move fast within the marketplace. In addition, the startup had a small and inexperienced team that needed an agency that could leverage marketing automation to help them achieve their marketing goals. These challenges are typically not a recipe for success when it comes to quick revenue growth for startups.
Incrento knew that they needed to take a different approach with Wanderbus. Being quick, efficient and agile were going to be critical if the client was going to see success. Incrento also knew they had to change their agency model when working with a startup. Wanderbus had a lower initial budget, but a huge opportunity for future revenue. Incrento created an accelerated engagement plan to allow them to shift their pricing model to a lower retainer fee while partnering with Wanderbus on a revenue sharing plan.
Right away, Incrento knew that SharpSpring was going to be the perfect marketing automation platform to use with Wanderbus. SharpSpring’s platform was incredibly affordable, which was important when focusing on controlling costs. The platform was also full-featured and flexible enough for Incrento to be able to leverage tools like personas, lead scoring, analytics, lead nurturing, and third-party integrations.
“SharpSpring’s technical support is fantastic. The support team consistently helps us incredibly fast and has solved 100% of our problems..”– Diego Jaramillo, Incrento