Kick-Ass Content Marketing
Live Air Date:
December 17, 2015
Become a content marketing superhero!
Content with “kapow!” drives sales and builds profitable relationships - but measuring whether your content marketing is working can be a challenge. Marketing automation lets you leap over such obstacles in a single bound, giving you special powers for content strategy evaluation and providing your business with a roadmap for optimization and victory.
In this webinar, Lou Covey showed us how his agency, FootWasher Media, came to the rescue of client EuroCal Group, transforming its cold-calling program into a dynamic communication-based marketing strategy.
In a flash, the new program generated a higher number of quality leads. Pages per web visit increased over 300% from 1.2 to 5, and time on site catapulted 700% from 1 to 8 minutes! EuroCal acquired enough intel to identify sales-ready leads. Prioritizing and targeting those prospects resulted in more productive sales calls. The principals of EuroCal learned how to produce and measure their own quality marketing content, freeing up FootWasher to handle strategic planning.
You’ll learn how to:
- Inventory and evaluate your arsenal of marketing content
- Develop a year's worth of super-human content strategy
- Incorporate marketing automation to measure content ROI
- Teach clients how to produce and measure their own content
Whether you’re B2B or B2C, this is a great opportunity to learn how to become a real-life superhero with a bulletproof content marketing program of your own. Shazam!
“Big Daddy” Lou Covey
Founder, President & CEO - Footwasher Media
Lou has been a professional communicator for more than 40 years. He has worked as a journalist, technical writer and corporate communications consultant for a number of leading electronics firms, including NEC Electronics and Mitsubishi Electronics America, Inc. His passion is to bring service and value to everything he does. His favorite Nicholas Cage movie is Kick-Ass.
“Hit Girl” Aletha Royer
Director of Partner Enablement – SharpSpring
Aletha comes to SharpSpring from one of our first agency partners, where she grew a full-service digital marketing department with marketing automation, more than doubling department revenue. Her passion is democratizing business by giving SMBs the same marketing automation opportunities as their larger counterparts.