The Ultimate Guide to Marketing Automation Terminology

Your cheat sheet to demystifying marketing tech

If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon.

This free marketing automation guide covers:
  • Marketing automation features and their uses
  • Commonly used industry terms
  • Essential marketing automation metrics
  • Bonus: Specific terminology for marketing agencies
What is marketing automation?

Marketing automation is technology that empowers marketers to drive more leads, close more sales and optimize their ROI. It further empowers marketing agencies to build higher-value relationships, increase monthly recurring revenue and prove ROI to clients.

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