The Secret Formula for a Marketing Budget

Agency Perspectives
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Balancing tools, time and resources to hit the magic number

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently?

In this issue of Agency Perspectives, you’ll learn:
  • Two easy equations for calculating your budget.
  • Why it’s important to factor in more than just expenditures.
  • How much you should be spending to ensure steady growth.
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Lou Covey

Footwasher Media

“Companies know they need something called 'marketing,' and as soon as they figure out why, they'll happily invest in it. But until then, figuring out the value and the cost of the effort is elusive – and it often gets put on the back burner as a result.”

What is Agency Perspectives?

Agency Perspectives lets you hear directly from other agencies about how they are using marketing automation to create higher value relationships, build monthly recurring revenue, and prove value to clients. It’s available exclusively from SharpSpring. Contact us if you’d like to share your expertise as an author.

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