Investing in a campaign with no way to measure the impact is the stuff marketing nightmares are made of. Both management and marketers want to know what impact marketing has on sales revenue.
We partnered with Ascend2 to gather insights from marketing influencers from 130 businesses with 500 or fewer employees. The resulting quick-reference infographic is packed with easily digestible data on how businesses are developing and implementing their marketing attribution strategy.
Download the infographic to learn:
- An inside peek at new research findings
- Simple strategies for setting priorities and analyzing channels
- Tips to identify what’s working (and what’s not!) in your marketing mix
- And much more…