Pairing Content with Marketing Automation
Live Air Date:
April 26, 2016
Inbound content marketing has evolved the B2B buyer’s journey.
Today, there are several steps a brand marketer is going through before they even talk to your agency. The challenge is getting on the radar of your prospects as early as you can and then moving them through the pipeline. This webinar explored the steps of that buyer's journey and how you can engage prospects with inbound content marketing to move them through the funnel.
We reviewed a case study that shows how Linkergy helped one client pair the “wonder twins” of marketing — content and marketing automation — to drive sales.
You’ll learn how to:
- How the B2B buyer’s journey has changed
- Creating the right content marketing strategy to optimize your agency’s growth
- Accelerating new business opportunities by using SharpSpring to deploy your content marketing strategy
Managing Partner- Linkergy
Janet brings over 20 years of marketing and sales experience to Linkergy. Linkergy's mission is to help agencies generate quicker and better new business results. Janet's expertise is in building brands, developing communications and generating results, targeting brands on behalf of their clients in today’s most sought-after industries – financial services, technology, healthcare, telecommunications, home and retail.
Training and Usability Manager – SharpSpring
As Usability Manager, Bryan is responsible for creating content to help users get the most out of SharpSpring. This includes maintaining the support forum and creating instructional “how to” videos. Working in collaboration with Marketing, Support, and Development, Bryan helps create an exemplary experience for every user.