Finding the communication sweet spot
How one agency improved engagement by more than 30% with automationGet a Demo
schurq. is a digital marketing agency based in the Netherlands with a mission to help B2B entrepreneurs achieve their online marketing goals with the right strategy and content at the right time to allow them to warm new leads and grow their business.
Before finding the communication sweet spot, schurq. sent bulk and targeted email sends to leads and listings. Seeing results in their “volume-based” strategy, they increased sends to boost revenue. Instead, they saw a drop in engagement!
schurq. historically approached communications with a “volume-based” approach. As their client amassed new leads and listings they would issue bulk and targeted sends. For the majority of 2018 they used a bimonthly bulk send approach with pretty good results – an average 50% open rate.
These results led the management team to increase frequency each month throughout late 2019 and most of 2020. A pervasive thought for many companies when it comes to bulk sends is: “the more the better.” But schurq. soon found that this may not always be the case. This approach eventually led to an engagement drop – to the tune of an average 40% open rate.
The schurq. team decided to go through the responses and outcomes and tinker with the bulk sending cadence once again in search of a better strategy using SharpSpring.
“We quickly discovered that less is more for our audience, as our open rate declined when our bulk sends became more frequent. Sending more one-to-one messages with SharpSpring’s automation tools helped us send the right message at the right time – and helped us to find our communication sweet spot.”
– Patrick Schokker, schurq. Marketing & Sales Automation Manager